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Chart Of The Day: Rorschach Edition
by
Edward Niedermeyer
(IC: employee)
Published: October 8th, 2010
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Published October 8th, 2010 7:25 PM
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So the total cars sold in the US will be between 10-12 MM at best. Likely more like 8MM. Shocking, been saying that since 2008. How r-tarded are people?
Knowing this site I think this may be a "trick" graph. How do you define dometic vs. imported cars? Do you mean American brands vs. foreign brands? Or all cars built in this country vs. cars built in other countries, regardless of brand?
Without more specifics on the makeup of the imports category, the most informative part of this chart is the total sales line which has been trending relentlessly downward. As overall vehicle quality improves, the need to replace cars just keeps going down and the consumer is less swayed by marketing to needlessly "upgrade". The over-capacity in the industry is not going to get sopped up by increased demand, and the fight to get a bigger slice of a shrinking pie is going to get tougher and tougher.
I'm not surprised as even with the wife and I having what currently seems to be two stable jobs, the last thing I want is a fat five year new car loan in uncertain times. Of our three vehicles, two are paid off, and the third one is a Honda, and Honda is already sending me letters begging me to trade it in for a new one. No thank you!