What's Wrong With This Picture: Vue To Rebadge Edition

by Edward Niedermeyer

Published: September 13th, 2010

what s wrong with this picture vue to rebadge edition

Remember the Saturn Vue? It’s back, baby, and more cannibalistic than ever. Starting in 2011, the refreshed Chevrolet Captiva will be undercutting Opel’s Antara, itself a rebadge of the same Daewoo Winstorm. Because what Opel needs right now is to prove that sometimes it’s worth paying a little extra for a German brand on your rebadged Korean Crossover. That’s what you call giving a brand a sense of purpose. Meanwhile, does anyone out there actually miss the Vue?

#Branding #Crossover #Design #Europe #GM #Korea

Edward Niedermeyer

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2 of 26 comments

Slow kills on Sep 14, 2010

The Voo was an awkward name, but Captiva just sounds like a foreign captive. Is the captive the owner that is trapped inside, or the car which was nabbed from Saturn?

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Raast on Sep 14, 2010

Hmmm, looks like it would be more appropriate as a "Cuplander"

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Recent Comments

ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
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