What's Wrong With This Picture: The Easiest Mistake In Auto Journalism Edition

by Edward Niedermeyer

Published: September 9th, 2010

what s wrong with this picture the easiest mistake in auto journalism edition

In the interests of truth, we feel compelled to point out that this is not, in fact, the 2011 Jaguar XJ. But considering the damn thing had hardly changed in 35 years, it’s easy to understand why the Detroit News thought it could get away with just slinging up a photo of the previous year’s model. And though that may have worked for the better part of the last four decades, now that Jag has a truly new XJ, it’s just cruel. Or sloppy. Either way, it’s plenty ironic.

#3WTP #Design #Heritage #Jaguar #Media #NewCars #WhiskeyTangoFoxtrot

Edward Niedermeyer

More by Edward Niedermeyer

Comments

Join the conversation

3 of 18 comments

MLS on Sep 09, 2010

Automotive "journalists" commit these sorts of errors far too frequently. If I see one more newspaper article mistakenly use the winged Chrysler brand badge in place of the corporate Pentastar logo, I'll scream.

Like Reply
- Msquare on Sep 11, 2010
  
  If the "journalists" were actually responsible for the finished product you see, I'd agree with you. They're not. As Ronnie Schreiber mentioned, writers write, editors edit, producers produce. Nice thing about the web is that you can make a correction just as fast as you can make the mistake. Burgess probably called in and had them fix it. The person who made the original mistake probably sifted through a bunch of filenames, saw "jaguar" and didn't double-check. It's a mistake. That's all it is.
  
  Like
BklynPete on Sep 11, 2010

Having worked on that side of the street, I agree with msquare. Most of us are only picking on Burgess for being so Ra-Ra, not a minor error like this.

Like Reply

Recent Comments

ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
Lou_BC "That’s expensive for a midsize pickup" All of the "offroad" midsize trucks fall in that 65k USD range. The ZR2 is probably the cheapest ( without Bison option).