By on September 9, 2010

In the interests of truth, we feel compelled to point out that this is not, in fact, the 2011 Jaguar XJ. But considering the damn thing had hardly changed in 35 years, it’s easy to understand why the Detroit News thought it could get away with just slinging up a photo of the previous year’s model. And though that may have worked for the better part of the last four decades, now that Jag has a truly new XJ, it’s just cruel. Or sloppy. Either way, it’s plenty ironic.

Get the latest TTAC e-Newsletter!

18 Comments on “What’s Wrong With This Picture: The Easiest Mistake In Auto Journalism Edition...”


  • avatar
    bomberpete

    Has anyone ever noticed that Scott Burgess looks like Keifer Sutherland after a particularly rough night on the town? That could explain a lot.

  • avatar
    mjz

    At least he keeps his pants on, unlike Sutherland.

  • avatar
    Polishdon

    THe picture has been changed already, check out:

    http://www.detnews.com/article/20100909/OPINION03/9090362/1148/auto01/Jaguar-returns-to-royalty-with-the-2011-XJ-V8-sedan

  • avatar
    cirats

    I saw one of these (the new one – not the one pictured above) on the road the other day and was surprised I hadn’t seen or heard of the new design.  It’s a great looking car from the front and side.  From the rear, not so much.  It needs the rear-end from the XF.  Or maybe the XF needs the front from this car.  Is the old XJ design, with the traditional 4 headlights across the front, totally a thing of the past now?  If so, that’s a real shame.  I’d rather see something like that continue and Jaguar use the XF (or some other new nomenclature) to go off in these more modern directions.

  • avatar

    It’s not Scott Burgess’ fault. His job is writing about cars and there’s no doubt that he knows that Jaguar has moved away from it’s traditional XJ styling. This was the mistake of an editor. Believe it or not, not everybody in Detroit is knowledgeable about cars.

  • avatar
    NulloModo

    It’s a shame that the 2011 XJ doesn’t look like that photo.
    <comicbookguy> Worst. Redesign. Ever. </comicbookguy>

    • 0 avatar
      redliner

      oy! I’m sure i’m in the minority, but I liked the last XJ, I though it looked handsome and classy. I actually bought an XJR (CPO, there is NO WAY, I would put up with the unbelievable depreciation). Not the best car, by far, but I loved it, very charming.

  • avatar
    hreardon

    We’ve got quite a few of these around Northeast Ohio.  It’s a very handsome car with one exception: that rear overhang is ferociously long.

  • avatar

    I’ve read plenty of Scott’s reviews.  He’s like your neighbor who knows nothing about cars, but talks obliviously about them as you try to escape.  “I had a Mustang once, a 1961.  It had a fuel injected 4 barrel 350 and it never lost a race.  They don’t make ‘em like that anymore.”

    • 0 avatar
      NulloModo

      Heh, that reminds me of a lot of customers we get on the new 5.0 Mustangs.  “Well, my Mitsubishi Evo/’96 Mustang with a supercharger/Acura Integra is faster than the new Mustang, but I’d like to take a look at it anyway”.  Yeah buddy, sure it is…

  • avatar
    blowfish

    Mr Tata got to have a vay of making them jags work, is turning a profit as heard last, atleast they’re still in the also ran position. Slowly moving the manufacturing to Asia.
    They just want Old Blighty to know they could do it.
     
     

  • avatar
    Jack Baruth

    I like Scott, but if Jaguar PR had a penis, its testicles would be resting on Scott’s lips.

  • avatar
    bomberpete

    THanks a lot, Baruth. Didn’t your mother ever wash your mouth out with soap? We were just having fun and now you went and got all of us in trouble!

  • avatar
    stationwagon

    Jaguar should have kept the hood ornament.

  • avatar
    MLS

    Automotive “journalists” commit these sorts of errors far too frequently.  If I see one more newspaper article mistakenly use the winged Chrysler brand badge in place of the corporate Pentastar logo, I’ll scream.

    • 0 avatar
      msquare

      If the “journalists” were actually responsible for the finished product you see, I’d agree with you.

      They’re not. As Ronnie Schreiber mentioned, writers write, editors edit, producers produce. Nice thing about the web is that you can make a correction just as fast as you can make the mistake. Burgess probably called in and had them fix it.

      The person who made the original mistake probably sifted through a bunch of filenames, saw “jaguar” and didn’t double-check.

      It’s a mistake. That’s all it is.

  • avatar
    bomberpete

    Having worked on that side of the street, I agree with msquare. Most of us are only picking on Burgess for being so Ra-Ra, not a minor error like this.
     


Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: A Sordid History Of Unicorns

    never_follow - Here’s one local to me I was thinking about checking out a week ago. Sadly I already have 2 cars, only one a unicorn of any description: An Audi V8....
  • Re: Elio Engine Development Proceeds but Trike’s Production Start Pushed Back to 2016

    Zekele Ibo - >> If they hold out until 2016 that is when the Saudis will start running out of money to...
  • Re: Scion’s FR-S Took A Hit In 2014

    Zackman - Just goes to show you that perhaps it’s just not that good of a car, or it has limited appeal – OR the demographic it’s aimed at just...
  • Re: Scion’s FR-S Took A Hit In 2014

    Lie2me - Why can’t you drive a Mercedes to a small town in Indiana, Mr. El Scotto? Last time I checked a Mercedes can be driven there
  • Re: Scion’s FR-S Took A Hit In 2014

    dwford - Let’s face it, there is only so much demand for RWD sports coupes. And there is even less demand for marginally attractive, very small, low power...
  • Re: Scion’s FR-S Took A Hit In 2014

    nickoo - I also doubt it could compete with a 1980s camaro…I would wager on an IROC-Z around a road course over the FRS. ESPECIALLY if the FRS was on stock...
  • Re: Scion’s FR-S Took A Hit In 2014

    Lie2me - Jacob, it was nice of you to compartmentalize us all into nice neat little packages. Old-guy Mustang lovers here, truck lovers over there, but what...
  • Re: Scion’s FR-S Took A Hit In 2014

    Jacob - The affordability of Mustang or front-wheel sport compacts is not a proof that Toyobarus are overpriced. There are millions of Americans who want to own a...
  • Re: Scion’s FR-S Took A Hit In 2014

    kovakp - There’s just not much else to hate today. I mean, who’s ogre enough to really unload on the poor, stillborn Elio?
  • Re: Scion’s FR-S Took A Hit In 2014

    el scotto - Rack up rental points on the company dime; upgrade to Hertz premium on your time. 1st World problems do occur. “Mr. El Scotto you’re eligible...

New Car Research

Get a Free Dealer Quote

Staff

  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Cameron Aubernon, United States
  • J Emerson, United States