Toyota has been selling many hybrids since they introduced the Toyota Coaster Hybrid EV minibus in 1997. A few months later, they started mass-production of the Prius, and it’s been a runaway hit. In Japan, the Prius is leading the charts. The Toyota hybrid system is available in minivans, SUVs and sedans. Nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan. Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries. So far, Toyota has sold 2.68 million hybrids throughout the world. Of course, Toyota is proud of that achievement. But what are they really proud of? That they have saved the world from a huge pile of dangerous dirt.
Through their hybrid technology, Toyota has spared the planet 15 million tons of CO2. The very gas that is guilty of global warming. Allegedly. Now picture that: 15 million tons saved! Having a hard time visualizing success? The Australian site Advertiser Talk tried to put it in terms anybody can understand
- “Measured at sea level, that quantity of CO2 equates to more than 7.28 billion cubic meters of gases.” Come on, we are metrically challenged.
- “Imagine a container that is two storeys (six meters) high and one meter wide that stretches almost 60 times around the equator.” Hard to imagine? I’m having problems imagining a container that is 6 meter high – once it starts winding around the globe, they lose me. So how about:
- “Rather than imagining a massive equatorial container, that amount of CO2 would fill the 1.7 million cubic meters of the Melbourne Cricket Ground at least 4,285 times. That’s once a week for more than 82 years.” Not doing it for you, simply because you don’t get cricket? So let’s say …
- “Alternatively, it would blanket 90 percent of NSW to a depth of one centimeter – or envelop both Victoria and Tasmania with a 2.2cm covering.” That’s a bit shallow, don’t you think? But we are slowly getting there.
Still not connecting with you? How about 20,681 Lake Meades? 308 times the contents of the Lake Baikal? 93 times the Caspian Sea? Can you picture it now? No?
Just take their word for it then: They saved you a whole shitload of shit.
(Disclaimer. Due to mindboglification, TTAC will not be responsible for damages caused by mathematical errors.)