This Is… The Fiero Factory

In the comments for yesterday’s article about Eclectic Bubbleland, DucRam noted:

Just outside of Huntsville, AL is a Pontiac Fiero graveyard. The sign outside says The Fiero Factory.

As fate would have it, I saw this place leaving an SCCA Solo National Tour event three years ago and stopped to take pictures. Some of those pictures, and the story behind these Fieros and Fierraris (and all the mysteriously engine-less Cadillacs) can be found below…

Yes, that post-facelift Fiero 2m6 is winking at us! He knows something that most of us don’t… that The Fiero Factory has a near-limitless supply of Fieros and the donor cars required to upgrade them to 3400 GM V6 or 4.9L Cadillac V8 power. The (out-of-date) website offers an automatic-transmission V8 Fiero for just $7,000. It’s likely to have over 200 horsepower (see more info on the V8-into-Fiero swap here) and in a 2600-pound car that’s more than acceptably rapid. At the very least, you’ll be smoking Honda S2000s from a dig.

Some discerning individuals demand that their V8 Fiero have the look and feel of the Pininfarina-penned Ferrari 308GTS. Yes, it’s possible to imitate a $30,000 used Fezza for far less. Make sure that your lady friend is really drunk by the time she gets in the car, or she may notice that the interior is a little more StarBird than it is mid-Seventies Italian chic. On the positive side, no smog-strangled 308 ever had the kind of pace that a engine-swapped Fiero has.

If you’re into thirtysomething Midwestern chicks, you may find that your bar pickup has an intimate knowledge of Fieros, acquired through high-school prom-night fumbling with the rich son of a drywall contractor, and is not impressed by your Ferrari-a-like. Ensure the sweatiest of intimate encounters on the second date by bringing an Indy Fiero. If the sheer rarity of this bodystyle, which returned later as the first Fiero GT and then became available as the Fiero SE, doesn’t cause her to heat up, the inevitable engine fire surely will.

No need for you to “slam this bitch into the weeds”. It’s already been done for you. Enjoy the Fiero 2m6. By late 1985 everybody knew that the Fiero was easy meat in the stoplight drag scene. This 2m6 looks just like a tepid Iron Duke Fiero but has the raging power of the 2.8 GM V6. Line up against a Citation X-11 and wipe the smile off that bastard’s face thanks to superior traction and a similar power-to-weight ratio. I can’t wait to see you both struggling with your cable-operated shifters.

Sir, I can tell you that want the very best. These could be any Fiero GT from 1986 forward, but since they are prominently placed up-front they are very likely the ne plus ultra of Fiero, the 1988 GT. New suspension. “Fastback” panels. Vented discs. If they were yellow, we would know for sure that they are 1988 cars, but for the meantime let’s just agree that you’ll be taking both of these home regardless. The Cadillacs in the background? Well, where do you think we get the V8 transplants? From GM Performance Crate Engines?

Inventory is not a problem at The Fiero Factory, with over 100 donor cars. We are eagerly awaiting the day when our Fiero inventory is worth more than a similar number of 1997 Boxsters, a day which should arrive well before 2020. Thanks for stopping by!