Porsche Brings In Record Numbers. Guess From Where ...

Bertel Schmitt
by Bertel Schmitt

Porsche just announced something highly unusual: Record full-year revenues from selling Porsches. No more option plays with attached sheet metal bending operation. Revenues rose 17.9 percent to a record €7.79b ($10.5b), and Porsche said it expects to see the positive trend continue in the current business year, reports Reuters.

And where do all these sales come from? Definitely not from Porsche’s core markets, the U.S.A. and Germany.

Porscher sales in Europe and North America inched a bit higher, but Porsche said they sold 3.5 percent fewer cars in its German home market in the 12 months through the end of July.

Nevertheless, Porsche’s worldwide sales grew 8.8 percent. Who buys all these slot cars? Who else than the Chinese. Sales in China almost doubled to 11,724 units.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Twotone Twotone on Sep 29, 2010

    China adds a 100 - 200% tax on luxury imported cars. That's why VW, Audi and others set up local manufacturing in China. What I don't understand is where do Chinese Porsche owners drive their cars? From my travels to many cities in China, it's hard to get over 50 MPH for more than three minutes. A large Mercedes, BMW or Audi sedan with a driver makes more sense to me. But then, there was a yellow Ferrari 430 parked outside my apt building in Beijing every night. Twotone

  • Blowfish Blowfish on Sep 29, 2010

    What I don’t understand is where do Chinese Porsche owners drive their cars? Is call conspicuous consumption, just needed to be seen in one and thats all. From my travels to many cities in China, it’s hard to get over 50 MPH for more than three minutes. is becoming every where very soon. We have too many cars and not enuf roads. A large Mercedes, BMW or Audi sedan with a driver makes more sense to me. But then, there was a yellow Ferrari 430 parked outside my apt building in Beijing every night. U forgotten many of the rich folks have little Princes & Princess and they wouldnt wanna be caught dead in a pompously stuffy 30 ft long limo. One friend told me one of her school mate in old Blighty usually gambles 1000 quids a night at the casino table. His daddy supposed to own some oel field in Middle Kingdom. He cant be hurting too badly except feeling a bit bored though & empty inside.

  • Niky Niky on Sep 29, 2010

    All about presence. You need a smart whip to drive down to the Starbucks for your frappuchino.

  • Kimsanders01 Kimsanders01 on Oct 03, 2010

    I really love Porsche. Oh my gosh! It really takes my breath away just by looking at it. It really worth millions. But still, having a web review about it matters.

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