Land Rover, Finally Made in China?
4x4s are popular in China, carry no social stigma, and are especially popular in China’s affluent east. Imported Land Rovers have made heavy inroads into China. In comes as no surprise that Chinese car manufacturers are lining up to for a joint venture to make Land Rovers in China.
Rumors of Tata wanting to build Jaguars and Land Rovers have been making the rounds for a while. Now, China Car Times has it on good authority that JLR is talking to at least two companies in China for a Land Rover JV.
CCT fingered Chery, and a much smaller company named Tianjin Tian Qi Group as possible candidates.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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They'll probably build them to a better quality than those made in the UK.