Citroen's Electric Van: All Lies

Bertel Schmitt
by Bertel Schmitt

Yesterday, The Nikkei [sub] had it on good authority that Mitsubishi and PSA will co-develop a compact commercial electric vehicle for the European market. Now, Mitsubishi says it’s a product of fantasy in overdrive. Mitsubishi told Dow Jones Newswire that the story is not true. The funny thing is, the Nikkei wire is dead silent on the issue. Even funnier: After saying that it’s not true, the Dow Jones rehashes the allegedly false Nikkei story in great detail.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Charly Charly on Sep 08, 2010

    It makes so much sense that this sounds like the Hyundai/Kia story from a few days ago

  • Daanii2 Daanii2 on Sep 08, 2010

    Finally Mitsubishi and PSA seem to have come up with a good idea. Something that might actually work. Then it turns out to be a false rumor.

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