Chevy Remembers When Sexism Was Cool… And So Can You!

by Edward Niedermeyer

Published: September 15th, 2010

chevy remembers when sexism was cool and so can you

Via Hemmings News comes this delightful find from Chevymall.com: an officially licensed poster comparing women to cupholders. So, did Susan Docherty sign off on that when she was GM’s marketing boss, or is this just more evidence that GM really is a “testosterone saturated, white, American male culture”? Either way, it cements the impression that Chevrolet’s values and image stopped making progress around the same time its market share did… which, incidentally, was about the same time the poodle skirt went out of fashion.

It’s just too bad that, between the ’59 Impala, the poodle skirt, GM’s US market dominance and casual sexism, only the casual sexism seems to have survived.

#Branding #GM #Heritage #Marketing #PR #SignOfTheTimes #WhiskeyTangoFoxtrot

Edward Niedermeyer

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2 of 53 comments

Nonce on Sep 16, 2010

I had to read the ad several times before I realized what it was saying that could be construed as offensive.

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Loser on Sep 16, 2010

Sorry, I don't get it. I fail to see how anyone could be even remotely offended by this ad. I do love that car though, the 59's were like an ugly dog you couldn't help but love (if that makes sense).

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