BMW Figures Out The Blog Thing

by Edward Niedermeyer

Published: September 8th, 2010

The first rule of blog relations: don’t let the blogs know that you have a blog relations program. The second rule of blog relations: bloggers are children. Use reverse psychology. BMW did… and look, it just worked! Anyway, if meta-irony isn’t your thing, feel free to to never mind the bollocks and simply speculate about this forthcoming BMW concept. Giant wheels, a tiny exhaust… what could those wacky Bavarians be up to?

#BMW #FutureVehicles #Media #PR #WhiskeyTangoFoxtrot

Edward Niedermeyer

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4 of 9 comments

Paul Niedermeyer on Sep 08, 2010

Ed; for a couple of hours there, I thought you weren't going to fall for this. Shame!

At least the last time BMW tried something like this, it was very funny: http://vimeo.com/897991

Not this time. BTW, this is a mildly disguised mule for the upcoming car based on the Efficient Dynamics concept. Electric motors at each end, a battery pack down the middle, and a 1.5 liter diesel. BMW's Volt, in other words.

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- Akitadog on Sep 08, 2010
  
  I think Ed's still on a Bimmer high after his recent acquisition and is still very susceptible to their kool-aid. Give him a week or so to get to a new normal.
  
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- Segfault on Sep 09, 2010
  
  The narrow (195 mm wide) tires and small exhaust agree with your assessment that it's a Volt competitor.
  
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Niky on Sep 09, 2010

Less like their Volt and more like their answer the the 911 hybrid. I'd secretly hoped they'd actually put that wild Efficient Dynamics showcar into production, but never dreamed they actually would!

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