By on August 24, 2010

Dodge previews its 2011 Charger by showing a police version almost completely shrouded by the darkness of what appears to be a typical Detroit neighborhood. And as much as we’d like to see more of the next-gen Charger, we understand what Dodge is going for here: after all, government fleets seem far more interested in purchasing Chrysler Group products than we lowly consumers.

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30 Comments on “What’s Wrong With This Picture: Meeting In A Dark Alley Edition...”


  • avatar

    DEAD OR ALIVE YOU’RE COMING WITH ME !

  • avatar
    philadlj

    Police cars built by a company bailed out by taxpayers, bought by police departments with taxpayer money, to issue tickets to taxpayers. I have a feeling the real George Washington wouldn’t necessarily want to appear in ads for such a thing.

  • avatar
    pgcooldad

    Wow, a double whammy – another stab at Chrysler plus Detroit…”a typical Detroit neighborhood”. I was just down there for a Tigers game Sunday and walking through the alleys we didn’t see anything like that picture.

    • 0 avatar
      windswords

      I think that’s Portland. I heard they have a lot of empty buildings downtown. I kid! (about it being Portland, not about there being a lot of empty buildings there).

  • avatar
    mjz

    Shouldn’t that say previews the Charger, not Challenger?

  • avatar
    ComfortablyNumb

    “…a typical Detroit neighborhood”

    Really, Ed? Let’s try to keep TTAC credible and leave ignorant comments like this out of the articles, OK?

  • avatar
    ajla

    At least Chrysler isn’t keeping the Charger fleet only…

  • avatar

    Ed,

    If it was shot in Detroit, it looks like it was taken in an alley between two commercial buildings downtown. While Detroit has more than its share of abandoned buildings, I’m not so sure that it’s typical. If you want to see urban decay in some of Detroit’s residential and business districts I can take you on a tour when you’re in town. However, at the same time there are still viable areas of the city. Which is more typical?

    It’s a good question. The city holds about 42% of its former population, so there is a lot of empty and abandoned real estate.

    Is more than half of the city in ruin? Again, it’s a good question. You’d have to see some kind of population distribution map to see.

    My guess is that they wanted a gritty urban look. I’m sure that if you called up Chrysler’s ad agency, they’d tell you where the photo shoot was.

    • 0 avatar
      ajla

      I’m sure that if you called up Chrysler’s ad agency, they’d tell you where the photo shoot was.

      It looks like a computer-generated picture to me.

    • 0 avatar

      @agla: I don’t think so. They would’ve had to have gone to a lot of trouble to render something that looks that authentic. Does look like it spent an awful lot of time in post processing, though.

    • 0 avatar
      mcs

      Ronnie;

      I just saw a preview for Detroit 1-8-7. I suspect that show won’t be helping Detroit’s image – but I could be wrong. Have you seen it yet?

      As far as the picture goes, it looks more like some of the alleys in Boston than sections of Detroit that I’m familiar with.

    • 0 avatar
      holydonut

      Maybe it’s a computer simulated set of Detroit in 2045?

      Wasn’t there some post a few days ago criticizing people for making generalizations about Detroit? It was way over the 800 word limit so I couldn’t read the whole thing since my brain doesn’t have that type of attention span.

      Of course, I am kidding… that Woodward cruise is the bomb. But still, I’m waiting for a 1,500 word diatribe about how most alleyways in Detroit are well-lit you just have to interview the right people.

  • avatar
    srogers

    People sure are sensitive about Detroit. It’s a frickin city we’re talking about, not your mothers.

  • avatar
    Z71_Silvy

    Wow…the Caprice with it’s proper V8 and RWD was reason enough to not to buy the Taurus…now PDs have this….

  • avatar
    JimC

    They could make an ad with a gaggle of Chargers pulling over a Chrysler 300 for a felony stop. A cop car that looks like a teenage boy’s idea of a cop car and a gangsta car that looks like, well, you get my drift.

  • avatar
    porschespeed

    I had business in DET a coupla months ago and downtown was happily progressing along the dystopic timeline it began in the early 70s (when my fam lived in GR).

    While those with a vested interest (real estate brokers and dreamers not wiling to walk away when they could) will tell you different, it really is as bad, or worse than you can imagine.

    RoboCop was an understatement.

    DET was finished in the 70s.

    Between the miserable weather, the horrific taxes, and the preposterous cost of Mongo-labor, the writing was on the wall 40 years ago.

  • avatar
    armadamaster

    That Charger pic looks a LOT like this Ford CVPI poster pic for fleets:

    http://www.posters57.com/images/2007_005.jpg=600.jpg

    It’s pretty obvious Chrysler wants that 80% of the police market that Ford is giftwrapping and giving away with the cancellation of the Panther platform. Since Ford does not seem interested in offering a realistic replacement, I say go for it.


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