The Booth Babe Chronicles: Paging Tawny Kittaen

Bertel Schmitt
by Bertel Schmitt

I really love talking about cars with people. Notice that does not say “being talked at by people about cars.” That exact circumstance, however, happens on a daily basis at my job. It’s enough to make me wish I never had to say a word to anyone and instead take up Tawny Kittaen’s post on the hood of a Jaguar.

One of the biggest pet peeves of any sort of expert is having some twit run his mouth about a subject on which he obviously has little knowledge. “Knows just enough to be annoying,” we call it at the auto show. Complaining for a solid half hour about the differences between this supercar over here and that supercar over there falls into that category.

Why? Because nine times out of ten the person doing the complaining has never driven the vehicle they’re moaning on about.

Lest you think I’m judging books by covers, I know this because I ask.

When a guest at a marketing event starts making disparaging remarks about any car, the first thing out of my mouth is, “Have you ever driven it?” If the answer is yes, then game on. Let’s have an intelligent conversation about your critiques. If the answer is no, then this guy has little to no idea what he’s talking about.

A couple of weeks ago Derek Kreindler remarked on his blog, “…doesn’t it begin to sound a little ridiculous when people try and throw out technical arguments to debate the merits of cars way beyond their station? So what if the C63 has an automatic, or if the RS4 is ‘inferior.’ I’m willing to bet that nobody in that thread can exploit any of those cars to even close to their full potential.” (He was referring to a conversation in a discussion group; hit up his blog to see the details.)

Welcome to my world, Derek.

Here’s my side of a sample conversation I have about five times a day at the auto show: I’m sorry you don’t like paddle shifters, mister. Have you ever used them before? No? Hmmm. Do you care to know why we put them in there instead of a stick? No, you just want to keep complaining? Okay. So it means nothing to you that Ferrari, Lamborghini, F1, et al use paddle shifters and not a slow and clunky stick? And you would never actually be buying this car regardless of the transmission type anyway, correct?

Translate that conversation into safety at the Smart or Toyota displays, fuel mileage of a performance hybrid at Porsche, Mercedes or Lexus, etc. We product specialists can talk specs until we’re blue in the face, but people like this don’t want to hear them. They will go around to each and every display with the same song and dance, except for the manufacturer on whose truck they’ve placed their Calvin-pissing-on-a-different-truck sticker.

If you have ever actually researched and experienced these vehicles, let’s debate! If you have questions about the features you’re criticizing and actually want to hear the answer, let’s chat! That’s my job! If you just want to run your mouth about something about which you know nothing and don’t care to learn, take it to your mom’s house. She’s the only one who cares.

The Booth Babe is an anonymous auto show model who dishes about what really goes on behind the scenes. Read her blog at http://doyoucomewiththecar.blogspot.com. And if you treat her nicely, read her each Sunday at Thetruthaboutcars.com

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Quentin Quentin on Aug 09, 2010

    I can't really be bothered to talk to "car people" in person anymore. Too often, those car people are really "WRX people" or "Ford people" or "Euro people" or "pre-1972 people". Instead of intelligent discussion about a variety of vehicles, the conversation is roped back to their pet brand/model. Sure, I have my pet segments and models, but I can also freely admit that the 2005 Avalon that I drove on a trip for work was absolute perfection for a 3.5 hr all-interstate drive. On the return leg, my coworker drove and I had a very refreshing nap in the comforts of those amazing back seats. The Avalon, though, doesn't quite fit into my garage of 6MT turbo/supercharged hatchbacks and BoF 4WD SUV, though. I can definitely understand why people buy these vehicles, though. Most "car guys" I run into can't or won't understand why everyone isn't driving MazdaSpeed 3s. I think I really noticed this for the first time when I was going to Subaru meets. The WRX is pretty much a tuners dream and the conversation was completely dominated by who had what mods. I'm the kind that leaves my car mostly stock, so after several meets of listening to guys argue out who had the biggest, I quit going.

  • Dewfish Dewfish on Aug 12, 2010

    I like Booth babe. She is awesome.

  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.
  • Tassos Jong-iL I really like the C-Class, it reminds me of some trips to Russia to visit Dear Friend VladdyPoo.
  • ToolGuy New Hampshire
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