By on August 3, 2010

Is this the turn-around? Dead cat bounce? Unloading of 2010 inventory? July US new car sales are a closely watched indicator. The following table lists July sales reported by Automotive News [sub]. Watch this spot for all numbers as they come in during the day.

U.S.Light Vehicle Sales, July 2010

(Final table)

Automaker July 2010 July 2009 Pct. chng. 7 month
2010
7 month
2009
Pct. chng.
BMW Group 23,416 21,280 10% 145,157 135,890 7%
Chrysler Group
93,313 88,900 5% 620,532 560,097 11%
Daimler AG 18,619 17,661 5% 129,001 111,400 16%
Ford Motor Co. 170,208 164,795 3% 1,151,560 938,037 23%
General Motors 199,602 188,156 6% 1,277,203 1,135,674 13%
Honda (American) 112,437 114,690 -2% 706,346 645,468 9%
Hyundai Group 89,525 74,898 20% 515,376 426,988 21%
Isuzu - - -% - 165 -100%
Jaguar Land Rover 3,808 2,607 46% 24,623 20,793 18%
Maserati 156 98 59% 1,068 691 55%
Mazda 20,732 19,032 9% 136,451 119,413 14%
Mitsubishi 5,648 4,847 17% 32,138 31,314 3%
Nissan 82,337 71,847 15% 522,669 419,591 25%
Porsche 2,703 1,544 75% 13,687 11,203 22%
Saab Spyker
470 - -% 1,208 - -%
Subaru 23,983 21,839 10% 149,943 115,145 30%
Suzuki 1,952 3,508 -44% 13,501 25,916 -48%
Toyota 169,224 174,871 -3% 1,015,766 945,318 8%
VW 31,753 27,103 17% 206,893 162,613 27%
Other (estimate) 294 306 -4% 2,058 2,142 -4%
TOTAL 1,050,180 997,982 5% 6,665,180 5,807,858 15%

Data courtesy Automotive News [sub]

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11 Comments on “July 2010 Sales, USA...”


  • avatar

    BMW – http://www.bmwblog.com/2010/08/03/bmw-group-u-s-reports-10-sales-increase-in-july-2010/

    BMW Group U.S. Reports 10% sales increase in July 2010
    ___________

    As a first time BMW buyer last month, let me see if my micro-experience might explain what BMW had to do to finally sell me a new car.

    1) First time since I started following diesel BMW’s (about 10 months ago) that you could get both the eco-credit ($4,500) and incentive financing (0.9% for 24 months) at the same time.

    2) $1,000 “Ultimate Drive Event” credit for having attended a BMW sales event in June.

    3) Federal Tax credit for diesel ($1,800 on X5, $900 on 335d) that expires at the end of the year.

    Throw in a decent dealer discount and I picked up a new 2011 diesel X5 for less than the asking price on 2009 Certified Pre-Owned X5 diesels with 20,000 miles.

    If cutting incentives is the key to profitability, I wonder just how little profit BMW made (before currency considerations) on my fairly low-spec X5.

    • 0 avatar
      jmo

      Throw in a decent dealer discount and I picked up a new 2011 diesel X5 for less than the asking price on 2009 Certified Pre-Owned X5 diesels with 20,000 miles.

      Huge mistake! Everyone knows new cars a bad deal, you should have paid more for the ’09 :-P

    • 0 avatar
      toxicroach

      Sounds like the taxpayer did most of the incentive spending.

  • avatar
    Mark MacInnis

    One data point doth not make a trend. Even if sales are (or in the cases of those companies not yet reported, will be) up for July, I’ll wait for August and September sales reports to proclaim the darkest days behind us….if, that is, the numbers can be believed…

  • avatar
    Mark MacInnis

    Government Motors has all kinds of incentives to….erm….stretch their reporting ahead of the IPO….

  • avatar
    Steven02

    I thought VW sold more here in the US than they apparently do.

  • avatar
    Z71_Silvy

    Wow…another dismal month for Ford…(he he he…)

    The Flex continues it’s trend of horrid sales…and was outsold by the ancient Explorer.

    The MKS didn’t even break 1K units

    The MKT is stuck at around 700.

    The Taurus is down almost 2K units from it’s best month.

    The Cadillac SRX outsold the WHOLE LINCOLN BRAND.

    Mercury…yet again,…outsold Lincoln.

    The Malibu and Sonata outsold the mediocre Fusion.

    The Mustang beat the Camaro by only 3 units…proving that people were NOT waiting for the 2011 boat anchor engines to drop in the Mustang…and that it wouldn’t murder the Camaro when they hit.

    The Transient Connect is proving it’s worthless.

    I guess the only bright spot was the fleet heavy Focus, Escape, F-Series and Edge.

    Bold moves indeed.

  • avatar
    Cammy Corrigan

    Does anyway find it slightly curious that, of the big six (GM, Ford, Chrysler, Toyota, Honda and Nissan), the two players who spent the least this month in incentives (Toyota and Honda) are the two whose sales declined?

  • avatar
    obbop

    Joe Isuzu died?

    Sniff


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