Automobilwoche [sub] picked up strong signals that Volkswagen is interested in adding Alfa Romeo to their growing roster of brands. Last December, Marchionne had put Alfa on strategic review, and gave the brand, as Ed Niedermeyer put it so delicately, “a year to get its proverbial shit together.” They popped some Imodium, and in April, Marchionne was “determined” to build the brand into a “full-line premium carmaker.” Nevertheless, here and there whispers had popped up that Alfa could be sold if the right buyer would show.
That buyer could be in Wolfsburg. A high ranking, albeit nameless Volkswagen executive told Automobilwoche that “Alfa is a globally renowned brand with sportive DNA and a long tradition. If such a treasure would become available, we should not hesitate for too long.”
In Wolfsburg, the project already is nicknamed “Italian dressing.”
A Volkswagen spokesperson added to the fire by saying: “We don’t comment on speculations about Alfa.”