By on August 25, 2010

Toyota launched their hybrid Prius in late 1997. 13 years later, Toyota has sold a total of about 2.6m hybrids, says The Nikkei [sub]. That mostly because it is the top selling car in Japan.  And also “thanks to government subsidies that favor hybrids over other fuel-efficient cars,” as Automotive News [sub] remarks. Toyota doesn’t want to rest on its laurels.

Toyota told the Nikkei today that they want to achieve in less than 5 years what took them 13 years:  Sell another 2.4m hybrids, for total accumulated hybrid sales of 5 million vehicles worldwide by the end of fiscal 2015.

That’s what it says in Toyota’s ‘Environmental Action Plan’, which outlines the steps it intends to take until March 2016, to supposedly “lessen the environmental impact of its business.” It is purely coincidental that 2016, a government mandated fuel efficiency of 35.5 miles per gallon will be in effect in the U.S.A.

Toyota wants to sell at least a million hybrid vehicles a year in the early part of this decade. In the 2020s, there should be a hybrid option across the whole Toyota lineup.

Get the latest TTAC e-Newsletter!


6 Comments on “I See Millions Of Hybrids In Toyota’s Future...”

  • avatar

    Hybrids may be the only option when it comes time for cars to meet the new CAFE standards.

  • avatar

    It will be easy once gas goes back above $4/gallon.

  • avatar

    The main reason may be that hybrids are becoming cheaper to make. The fact that companies are heavily investing in PHEVs and EVs means that Toyota can produce the relatively smaller hybrid batteries for cheaper, and in the process shift to li-ion batteries that are smaller and lighter. EVs economies of scale start benefiting hybrids.

    More over, Toyota Tsusho has been investing heavily overseas mining explorations. They are developing li-ion mines in South America and rare-earth metal mines in Canda (particularly crucial since rare-earth metal magnets are currently monopolized by China).

    Then there is the fact that arch-rival Honda is going to be making the Civic hybrid-only, and the Fit is expected to get a hybrid option as well. Toyota is also going to release a mini-Prius that should be cheaper and get better mileage then a Prius (likely a huge seller in Japan), not to mention hybrid versions of the Yaris/Vitz and Crown.

    Considering that those vehicles are hybrids on mass-market products, they should easily move 2.4 million in the next 5 years.

    • 0 avatar

      “Honda is going to be making the Civic hybrid-only”

      Did I miss something? Where did that come from? This is the first time I have seen it said that the civic will eventually become hybrid only.

    • 0 avatar

      TTAC also had an article as well but I had trouble finding it. All Japanese market Civics will be exclusively hybrids as reported by Nikkei (a very reliable source). No gas-only models at all for the next version coming in a year or so.

  • avatar

    Yeah, Honda is also doing a gas version of the CR-Z.  Hybrids are still a small part of the business.  The Leaf has had a lot of canceled orders by people who did not figure out sooner that they need to get a 220 lead to their cars to charge them overnight.  I don’t think electric will really take off until hydrogen fuel cells take off, which may happen soon after gas hits $5 a gallon, but most of the current “green” cars I don’t think will be very popular after that.

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Big Al from Oz: Yup, the engineers did as they were told, produce the cheapest piece of crap door latch. They knew...
  • Big Al from Oz: Lou, Boeing has cried poor previously, even when EADS (Airbus) won the contract for the AAR contract....
  • Big Al from Oz: 2+9=, Cheapness is he answer. Just have a look at the Chinese “military” grade interior...
  • MRF 95 T-Bird: The XK has a 50 plus year heritage behind it. When people mention Jaguar the first model they think of...
  • Prove Your Humanity 2+9=?: This explains the Nissan Juke. “They weren’t actually supposed to look like...

New Car Research

Get a Free Dealer Quote


  • Contributors

  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States