By on August 25, 2010

Toyota launched their hybrid Prius in late 1997. 13 years later, Toyota has sold a total of about 2.6m hybrids, says The Nikkei [sub]. That mostly because it is the top selling car in Japan.  And also “thanks to government subsidies that favor hybrids over other fuel-efficient cars,” as Automotive News [sub] remarks. Toyota doesn’t want to rest on its laurels.

Toyota told the Nikkei today that they want to achieve in less than 5 years what took them 13 years:  Sell another 2.4m hybrids, for total accumulated hybrid sales of 5 million vehicles worldwide by the end of fiscal 2015.

That’s what it says in Toyota’s ‘Environmental Action Plan’, which outlines the steps it intends to take until March 2016, to supposedly “lessen the environmental impact of its business.” It is purely coincidental that 2016, a government mandated fuel efficiency of 35.5 miles per gallon will be in effect in the U.S.A.

Toyota wants to sell at least a million hybrid vehicles a year in the early part of this decade. In the 2020s, there should be a hybrid option across the whole Toyota lineup.

Get the latest TTAC e-Newsletter!

6 Comments on “I See Millions Of Hybrids In Toyota’s Future...”

  • avatar

    Hybrids may be the only option when it comes time for cars to meet the new CAFE standards.

  • avatar

    It will be easy once gas goes back above $4/gallon.

  • avatar

    The main reason may be that hybrids are becoming cheaper to make. The fact that companies are heavily investing in PHEVs and EVs means that Toyota can produce the relatively smaller hybrid batteries for cheaper, and in the process shift to li-ion batteries that are smaller and lighter. EVs economies of scale start benefiting hybrids.

    More over, Toyota Tsusho has been investing heavily overseas mining explorations. They are developing li-ion mines in South America and rare-earth metal mines in Canda (particularly crucial since rare-earth metal magnets are currently monopolized by China).

    Then there is the fact that arch-rival Honda is going to be making the Civic hybrid-only, and the Fit is expected to get a hybrid option as well. Toyota is also going to release a mini-Prius that should be cheaper and get better mileage then a Prius (likely a huge seller in Japan), not to mention hybrid versions of the Yaris/Vitz and Crown.

    Considering that those vehicles are hybrids on mass-market products, they should easily move 2.4 million in the next 5 years.

    • 0 avatar

      “Honda is going to be making the Civic hybrid-only”

      Did I miss something? Where did that come from? This is the first time I have seen it said that the civic will eventually become hybrid only.

    • 0 avatar

      TTAC also had an article as well but I had trouble finding it. All Japanese market Civics will be exclusively hybrids as reported by Nikkei (a very reliable source). No gas-only models at all for the next version coming in a year or so.

  • avatar

    Yeah, Honda is also doing a gas version of the CR-Z.  Hybrids are still a small part of the business.  The Leaf has had a lot of canceled orders by people who did not figure out sooner that they need to get a 220 lead to their cars to charge them overnight.  I don’t think electric will really take off until hydrogen fuel cells take off, which may happen soon after gas hits $5 a gallon, but most of the current “green” cars I don’t think will be very popular after that.

Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: 2015 BMW X4 xDrive28i Review (With Video)

    VenomV12 - As someone who has a lot of family in Canada and we have talked about this before, I am baffled how these people afford these homes? I feel sorry for...
  • Re: 2016 Acura ILX Review: Big Changes Make The ILX Competitive, Not A Segment Leader

    spreadsheet monkey - Out of interest, what do you drive, DW? And what else besides the S2000 would make it into your list...
  • Re: Review: 2015 BMW M235xi

    hgrunt - 1998, when the e46 came out, it was called fat and soft vs the e36…in a recent review of the E46 M3, the reviewer called it “analog” but when it came...
  • Re: 2015 BMW X4 xDrive28i Review (With Video)

    VenomV12 - My friend’s dad had a Buick Park Avenue Ultra when we were in high school and goddamnit if that was not one of the best riding and most...
  • Re: Review: 2015 BMW M235xi

    hgrunt - I recently test drove a nearly no-option 2015 Ecoboost mustang and nearly fully loaded GT back to back. They felt remarkably similar to my E46 330i ZHP, which had Bilstein...
  • Re: 2015 BMW X4 xDrive28i Review (With Video)

    VenomV12 - BMW is a goddamn mess. To me the brand becomes less and less prestigious and appealing everyday and most of their models just seem like desperate,...
  • Re: Thank You And Goodbye

    DeadWeight - I’m not a troll. I’m a relentless critic, cynic & skeptic of things automotive; the world needs far more people like myself, and if there were more,...
  • Re: Yahoo Autos, Autoblog Gain New Editors

    VenomV12 - I didn’t know there was a Yahoo Autos and Autoblog has been a giant mess for some time now.
  • Re: Thank You And Goodbye

    VenomV12 - As I said before, I would actually like to see this happen.
  • Re: Thank You And Goodbye

    VenomV12 - I like DW, I second that nomination. BTSR would also be good, that would make this one hell of a crazy and interesting site too. Ha Ha.

New Car Research

Get a Free Dealer Quote


  • Contributing Writers

  • Jack Baruth, United States
  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Vojta Dobes, Czech Republic
  • Matthias Gasnier, Australia
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Cameron Aubernon, United States
  • J Emerson, United States