How To Sell An Anachronistic Car

Edward Niedermeyer
by Edward Niedermeyer

Whatever you do, don’t talk about anything related to the car itself. Reference an obscure previous ad for the car instead. Also, if the car’s target market is young men, be sure to make the ad’s protagonist an elderly female. Finally, the concept must be strange enough to be totally unmemorable. Then sit back and watch as your over-the-hill muscle car doubles its volume and still doesn’t quite match the Mustang or Camaro’s volume. Success!


Edward Niedermeyer
Edward Niedermeyer

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  • LectroByte LectroByte on Aug 16, 2010

    That ad seems about 90 seconds too long, and does nothing to really make me want the car. The new Challenger in the flesh (metal?) just seems huge and bloated to those of us who were around for the original generation. After "Vanishing Point", I really wanted one so bad, but between my age and finances, the cost of gas and insurance, it just never happened, but I always thought those Challengers were one of the best designs ever. Maybe a riff on that movie would make a great commercial for the new Challenger, it couldn't be any worse.

  • Shaker Shaker on Aug 17, 2010

    Wow - 2:15 of dumb. They're selling the Challenger like it's a 2-door Chrysler 300. Which it is.

  • TonyJZX TonyJZX on Aug 17, 2010

    how many 20 y.o. kids can buy and insure a $30-$40k muscle car outside of Mum & Dad's Bank and the wunderkids of the internet?

  • Joeaverage Joeaverage on Sep 13, 2010

    Was cool. For about 20 seconds... Had they tried to pass the new one off as a General Lee knock-off or something from Bullitt I might have paid more attention. Thats' what they need. A Bullitt knockoff for a commercial. Use the current Mustang and just outrun the damn thing (the Mustang). Do a little CGI show a seriously pissed off Steve McQueen when he can't keep up. Perhaps a whole series of commercials showing the new Challenger in place of an old Mopar in American TV and movies. Show the Challenger really performing. Maybe some coast to coast 'round the clock stuff. The grandma + George Washington + the Challenger makes ZERO sense.

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