Official numbers for July sales in Germany are out now, and did we mention that the Verband der Importeure VDIK (German Association of Car Importers) is usually reliable? They said 237.500 cars in July. The official number, as reported by the Kraftfahrtbundesamt, is 237.428. The official drop is 30.2 percent.
As the graph about shows, not only are July sales way below 2009, they are also 9.8 percent below July 2008. That’s the alarming part. The summer of 2009 was distorted by cash-for-clunker money.
What is interesting is a looks at the segments. The mini car segment took a 50 percent nosedive. Speed and displacement are on the rebound: The upper middle-class grew by 21.8 percent. SUVs, formerly pronounced dead, emerged from the grave to the tune of plus 37.8 percent. Sports cars increase their sales by 18.6 percent.
The brands echo this trend: Porsche up 14.3 percent. Mercedes up 8.1 percent, BMW up 3.7 percent. The volume producers mirror the mediocre market: Opel -43.5 percent, Ford -38.6 percent, VW -33.9 percent. Bloodbath in Nippon: Suzuki –59.4 percent. Toyota -46.7 percent.
Miracle of the month: Land Rover +96.1 percent.
All data (in German, but numbers and graphs speak their own language) can be downloaded here.