Time to “Revive The Passion”. The Porsche Club of America wants its members to get more excited about their money-raising raffles. Although the raffles usually sell out — I’ve waited too long in the past and missed my chance to win cars like a Cayman 2.7 or Cayenne S — presumably the rate of sale is decreasing.

The first step was to offer cash as an option: disgruntled PCA members who were sick of Porsche’s many concessions to modern cost-cutting reality could then go buy the car they really wanted. Now the club has come up with an even better idea.

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In recent interviews with Automotive News [sub] and AutoObserver, GM’s recently-hired marketing boss Joel Ewanick dished out some of the insights that have earned him the reputation for being an ace image guy. He tells AN [sub] that

Consumers don’t buy General Motors. General Motors sells nothing

Oh, really? Because GM decided to remove the GM Mark of Excellence from its vehicles right around the time it emerged from bankruptcy, the better part of a year before Ewanick was brought on board. Since the first Government Motors joke emerged on the internet, GM has sought to distance itself from its corporate umbrella’s brand… and this is the insight Ewanick is bringing to the organization? Hell, Automotive News [sub] suggested that “Stop mentioning General Motors” when he was hired in June of this year. Which leaves Ewanick only one choice: don’t talk about General Motors more than anyone might imagine.

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When Opel needed a a low-cost subcompact for the European market, it did what all good car companies do: rebadged a Suzuki. And thus, the Opel Agila was born. For the latest version of the Agila, which debuted in 2008, Opel opted to let Suzuki build the car itself at its Hungarian plant (alongside the Suzuki SX4 and Fiat Seidici). It also tasked its Managing Director, a man known around the office as “Mr Opel,” with developing the new micro-MPV in partnership with Suzuki. For his trouble, Mr Opel (aka Hans Demant) was then shunted aside by GM, and ended up being poached by VW to head up “international project coordination.” Quite by coincidence (or not), VW’s biggest international project is in building new low-cost small cars with… Suzuki. Automotive News [sub]‘s Paul McVeigh notes that

Neither GM or Opel has commented publicly on Demant’s defection to archrivals VW. But executives are said to be very angry in private.

But then, GM could hardly have expected Demant to stick around after having been shuffled off to “intellectual property protection” after nearly 40 years of service to Opel at some of the highest levels. The fact that he’d just been demoted at a time when Opel’s owners in the RenCen were enjoying record-low popularity in Germany made the move all the more likely. And because it’s happened at a time that Opel is struggling for its life makes the move just as damaging to GM as it is a windfall for VW.

Gasoline with up to ten percent ethanol have been approved for public sale in the US, and the ethanol industry has been pushing to increase the maximum allowed blend to 15 percent. Or 12 percent until the EPA can figure out if E15 damages engines. But with automakers turning against the e15 push, fears about E10-related engine damage (which primarily began with boat and small engine operators) are being more widely heard. So why is E10 allowed if it damages engines? For one thing, trailerboats.com points out that

Yamaha warns that due to the fungible nature of fuels in transit from refinery to service station, some E10 fuels may actually get an extra dose of ethanol

In other words, E10 may be safe but you may not actually be getting E10. But more importantly, the market is answering the call of consumers. Over at pure-gas.org, a site dedicated to connecting Americans with stations offering ethanol-free gasoline, the number of registered “pure gas” pumps has skyrocketed since June of last year. But, warns the site’s founder (a BMW motorcycle enthusiast),

We buy [ethanol-free gas] because we want to fuel our vehicles with it. If you want to save money on gas, this site is of no use to you – it will NOT have gasoline prices on it. They vary from day to day and this site isn’t about saving money. It’s about finding pure gasoline for your machine.

So we’re wondering: does ethanol-free gas exist near you, and if so, is it more expensive? Finally, is there a price premium you would be willing to pay for ethanol-free gas? Or would you even pick corn-free gas (and its groundwater-accumulating carcinogen MTBE) at price parity with E10?

With the Mitsubishi i-miev electric car about to hit the British market, the BBC decided to break down the Pounds and tuppence behind the EV hype. And though it found that the i-miev comes out looking quite well thanks to Britain’s EV consumer subsidy, its freedom from congestion charges and road tax, fuel price differences and estimated servicing costs, it has one eye-popping cost associated with it: nearly 50 percent depreciation over the first three years. And that’s what Mitsubishi is willing to cop to. So not only will your new i-miev cost about twice as much as a little Fiat 500, it will lose about enough value after three years to have paid for that same Cinquecento. Needless to say, as American consumers begin their own first flirtations with the electric automobile, we will continue to keep a close eye on this issue.

Toyota’s Verso S will debut at the forthcoming Paris Auto Show, and these first pictures show that iQ-inspired styling is starting to creep across the Toyota small-car lineup. So does the edgier (by Toyota standards) iQ-inspired design language mean the shortest micro-MPV in Europe (at under 4 meters) might make it stateside as a Scion-branded van? Anything’s possible, but Toyota ain’t saying… for now.

The Japanese government will give you $40,354 (in ever appreciating Yen) if you buy a Tesla Roadster. Prices for a Tesla Roadster start at $152,000 in Japan, but with the government donation, that price tag will be a bit more palatable. You will have to buy the car in Japan. Most likely, you will also have to drive it there. Something will be worked out, for sure. (Read More…)

GM is announcing the arrival of the first “driveable Volt” in China, in a move that GM’s China boss Kevin Wale calls a sign of The General’s “long-term commitment to bringing our industry-leading technology to China.” And despite a distinct lack of Chinese demand for green vehicles, a recent survey that shows as much as 75 percent of Shanghai’s drivers plan to purchase an EV in the next three years (not to mention government plans for increased EV subsidies) is giving GM hope that its plug-in will take off there. But in order to achieve Chinese-market success with the Volt, GM will likely have to offer the vehicle at a price point well below its US-market MSRP of $41,000.
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Suzuki has a little bit of a problem keeping up with the demand in the frisky Indian market. If you can’t deliver, you lose market share. Suzuki’s share of the Indian market already slipped below their usual 50 percent. And guess who’s giving Suzuki headaches? Tata. (Read More…)