Toyota's H1 Production Up 46.8 Percent - But Where Are The Profit Numbers?

Bertel Schmitt
by Bertel Schmitt

ToMoCo is keeping the suspense up on their long awaited and h otly rumored first quarter profit numbers. Daihatsu has reported stellar numbers. Hino has reported a nice set of financials. Now, “nine major Toyota Motor Corp. group companies all reported group net profits in the April-June quarter thanks to a recovery in the auto industry,” says The Nikkei [sub]. No word yet from the mother ship. EMCON. Strict radio silence.

One of the TMC group companies, Toyota Tsusho, even lifted its bottom line by 450 percent in the three-month period. Now, we all wait for a signal from Headquarters.

One we have already received: Despite dire prognostications from some corners of the U.S., Toyota is doing just divvy on a global basis. In the January to June period of 2010, all Toyota brands and subsidiaries increased their output to 4,356,597 units, that’s an increase of 46.8 percent.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Cammy Corrigan Cammy Corrigan on Jul 31, 2010

    I think July's numbers will be the most telling. How are Toyota doing in one of their key markets. The production figure is useless without other metrics like inventory supply. Any fool can produce a lot of stock, it's selling it, which is the problem...

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    • Th009 Th009 on Jul 31, 2010

      No, but they massively slowed down production in early 2009 to keep inventories in check -- that's why the 2010 production is up by 46.8%. Sales increase will be nowhere near that number.

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