Three Way Suzuki-SAIC-VW Tie-Up Denied

Bertel Schmitt
by Bertel Schmitt

Where would we be without our breakfast cereal, fresh from the Chinese rumor mill? Two days ago, we wrote that Suzuki, Volkswagen, and SAIC are rumored to be working on a three-way tie-up. “Not so,” says SAIC according to Gasgoo. They denied a rumor that was spread by the competition at Suzuki’s Chinese partner Changan Auto.

Suzuki Motor likewise denied any three-way dalliances. A Volkswagen China spokesman said he had never heard of the matter. Which can mean anything.

Suzuki has been in talks with several Chinese firms for creating a new local venture to supplement the existing one with Changan. What is interesting is that the rumor was placed by a Changan source. Apparently, they are not too happy that Suzuki is on the prowl. A Suzuki-Volkswagen-SAIC tie-up would make eminent sense in China. Don’t let the denial discourage you. It’s part of the game in China.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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 3 comments
  • Ott Ott on Jul 28, 2010

    That's not a threesome. That's an eighty-threesome.

  • Robert.Walter Robert.Walter on Jul 28, 2010

    "Don’t let the denial discourage you. It’s part of the game in China." Middle Kingdom has no lock on this; it's part of the game everywhere...

  • Too bad for Changan. The fact that they're using Suzuki motors instead of Daewoo is helping keep them afloat against their competitors (because, honestly, the cars themselves are crap), and if Suzy pull sout, goodbye competitive advantage. If I'd been drinking milk when I saw the picture, it would have been spurting out of both nostrils and through my tear-ducts. Bertel, shame on you for suggesting octogenerians have lesbian ambitions!

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