Ford was the best-selling brand in America over the first half of 2010, outselling second-place Chevrolet by over 70k units. Sadly, we don’t have the fleet sales breakdown for this data, because both Ford and Chevy have been dogged by indicators of heavy fleet-sales reliance all year. And volume means very little if it’s hurting resale and eroding a brand. Speaking of brand erosion, did you know that the zombie brand Saturn sold better (6,480 units) since January than Jaguar or Saab? With Hyundai-Kia headed for a combined million-sales year, there’s a new pack forming behind the Korean brands, composed of Subaru, VW and Mazda. Neither true mass-market brands nor premium players, these three brands will be interesting to watch over the next several years.
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