By on July 2, 2010

These six sedans are the fleshy part of the American car market. Big-name D-segment sedans sell like crazy, and pretty much made Honda and Toyota what they are today. Their dominance of this segment, often called “Camccord” after their two best-sellers, remains unchecked as each has spent three months on top of the chart. But there’s danger down below. Hyundai’s Sonata has been making steady progress all year (June excepted), and the Malibu has enjoyed more modest, but equally steady growth. Altima all but matched Camry in February, and gave Accord a scare in March. There’s still a tight pack of four nipping at the heels of the big dogs. Time to start coming up with a new nickname for the D-Segment?

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17 Comments on “Sales Chart: The “Big Six” Midsize Sedans In 2010...”


  • avatar
    Mailbox20

    With what looks like everyone else still playing catch up, maybe we could call it “Recall, What Recall?”

    • 0 avatar
      bkac

      Always thought it should be camcordima.

      Then Hyundai earned a spot, so I went to camcordimanata.

      Wanted to include the 6, making it camcordimanatix, but the 6, despite it’s name, isn’t in the Big Six.

      Which brings me to this… camcordimanatibusion.

  • avatar
    segfault

    Not very familiar with the others, but I have a current-gen, base model Altima. Nissan makes a great car, and it’s much improved over the previous generation Altima. The competition is fierce in this segment.

  • avatar
    toxicroach

    FuBu? Maltima?

  • avatar
    BDB

    I think the Malibu may actually be benefiting from Pontiac and Saturn’s demise (no more G6 or Aura to share the market with).

  • avatar

    Curious what makes you say the Fusion is the only one showing signs of weakness. What this chart is missing is a breakdown of consumer vs. fleet sales, and I realize that number may not be available, but that could be making a difference for all six brands in the numbers.

  • avatar
    EEGeek

    From what I can tell of this, the Altima looks to be in about the same boat as the Focus, just sort of drifting along. A fierce segment, indeed – Mazda, Subaru, and even Kia also have good dogs in this fight.

  • avatar
    bkac

    Always thought it should be camcordima.

    Then Hyundai earned a spot, so I went to camcordimanata.

    Wanted to include the 6, making it camcordimanatix, but the 6, despite it’s name, isn’t in the Big Six.

    Which brings me to this… camcordimanatibusion.

  • avatar
    ohiomax

    The new Sonata’s rise is impressive but they are currently at Max manufacturing capability so I would expect their numbers to level off well below the top 2. Last month had a news article on how Hyundia has been caught off guard in huge demand for the Sonata. At present their dealer order rates are tracking at 30K more than capacity for the year and this is even before the Turbo version hits the streets. If the turbo specs I am seeing published are right (0-60 in <6.5, ~270hp, 34mph, priced under 30k)I would expect them to be capacity constrained for awhile.

  • avatar

    I am waiting for Accord to outgrow itself into the Impala market. It truly is big now. But people still think of it as a competitor for Camry.

    • 0 avatar
      educatordan

      +100 Walked out of the bank a few days ago (here in Gallup) and I was about to climb into my F150. A previous generation Impala, current Altima, and current Accord were parked next to each other. Each was wearing a similar dark color. It’s pretty amazing how close in size all of them were, the Accord being closest in size to the GM barge.

    • 0 avatar
      Ryan

      I agree… Honda needs to get a grip on things…

  • avatar
    Bridge2farr

    Sonata and Malibu trending upwards. Not so for the others…

  • avatar
    BDB

    I don’t know about other areas of the country, but here in Virginia I’m seeing the new Sonatas everywhere.

  • avatar
    George B

    Amazing how big these “midsize” cars have become. Test drove the Hyundai Sonata recently and generally liked it. Good acceleration for a 4 and reasonable suspension compromise. Thought it was strange that the new Sonata had enough leg room for 4 professional basketball players, but unfortunately not enough height to match. The Toyota Camry had the most efficient packaging and the SE trim fixes the floaty ride, but the 4 felt a little underpowered. Used rental Camry SEs are fairly inexpensive right now. The Fusion was better sized for 4 average humans, but the electric power steering is horrible. Fusion Sport with hydraulic power steering might be an interesting choice. Had a Pontiac G6 rental which drove ok, but had a cheap interior that looked like a supersized Cobalt.

  • avatar
    mtymsi

    I think a lot of the Sonata’s success is due to the styling as its the only completely new entry in the segment. The restyled Fusion and Altima to me have nowhere near the impact the Sonata does. But, as Honda has conclusively proven styling isn’t integral to success.


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