Where would the automotive world be without China. From Daimler to Volkswagen, all send daily prayers east, in the general direction of the Middle Kingdom. (No much aiming precision is needed. It’s a big country.) Even Lamborghini has high expectations. This year, they will sell record numbers of Lambos to China.
About 100 of them, says Gasgoo, citing “a source from Italian luxury sports-car maker Lamborghini.”
Lamborghini is to Audi what Bugatti is to Volkswagen: Expensive toys and ego-boosters, not necessarily what they would call volume models. In 2009, they sold a breathtaking 80 units to Chinese buyers, each at a price of $400,000. At the Beijing auto show, Lamborghini’s CEO Stephan Winkelmann predicted that China will become one of Lamborghini’s top five markets “very soon,” possibly as early as 2011.