Japan Is Leading The Charge

Bertel Schmitt
by Bertel Schmitt

While other countries are still struggling with the electric car in itself, Japan is already in the middle of the big charging station craze. TTAC will continue keeping an eye on these developments. No country is better suited for self serve chargers than Japan, where you can buy anything from a vending machine, from flowers to condoms, from rice to the infamous girls’ panties. According to credible statistics, there are 23 people per vending machine in Japan. Soon, there will be more. Vending machines.

Toyota is joining the fray with the first mass-produced charging station with communications functions for electric vehicles and plug-in hybrids, reports The Nikkei [sub]. It’s from Toyota Industries, the happy big zaibatsu of which ToMoCo is a member.

Using cellular networks, the charging station will stay in touch with charging central, it will handle financial transactions via credit cars, report charging activity and any problems or outages.

The charging stations, which were developed jointly with Nitto Electric Works will be marketed to gas stations, convenience stores and other facilities where people have the 100 minutes it takes to charge up a car. One of them will cost roughly $6,000.

Meanwhile in the U.S., you have the choice of charging your future Nissan Leaf EV for 20 hours from a standard 120 Volt outlet, or within 8 hours from a special home charging dock that operates on 220 to 240 volts. The latter is easier said than done. Customers must request an in-home inspection before they receive a quote. Next, an electrician will be scheduled to install the dock. Finally, a municipal inspector likely will come to ensure the dock was properly put in. In some communities, that can take weeks,. That’s why automakers, led by Nissan, are touring city halls to talk building departments into streamlining building codes and permitting procedures. It will be a long road. “Each town and village is their own fiefdom with their own building codes,” said Jamie Young, associate legal council for Connecticut Gov. Jodi Rell, to the Wall Street Journal-

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 4 comments
  • TR4 TR4 on Jul 13, 2010

    100 minutes at a gas station or convenience store? That'll work...

  • JeremyR JeremyR on Jul 13, 2010

    While it's true that cities can create their own building codes, most simply use the National Electrical Code when it comes to wiring.

  • Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
  • Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
  • AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
  • Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
  • SCE to AUX All that lift makes for an easy rollover of your $70k truck.
Next