Fiat retreated from U.S. shores in 1983, but that doesn’t stop die-hard Fiat fans from keeping their Fix-it-again-Tonys alive, and from congregating once a year. This weekend, the annual convention of the Club Fiat-Lancia Unlimited was held at the Biltmore in Asheville, NC. At their closing dinner, Laura Soave, Head of Fiat North America, made Fiat fans an offer they can hardly refuse:
Get first dibs at the Fiat Cinquecento ‘Prima Edizione’ (First Edition) model. A total of 500 of the collector-edition Fiat 500 models will be sold in the United States. And what makes la Prima Edizione so especiale? Wait until you hear this:
- Each Fiat Cinquecento Prima Edizione will feature a sequentially numbered vehicle identification number (VIN) and a matching badge
- Fiat fans will be able to select their model build number
- A total of 500 Prima Edizione vehicles will be sold in the United States
Perfettamente. Just great.
Once Fiat fans find out that the Cinquecento Prima Edizione will be available in bianco (white), rosso (red) and grigio (gray), that car will be oversubscribed.