Former TTAC Writer Lieberman Leaves Internet For Motor Trend

Edward Niedermeyer
by Edward Niedermeyer

As much as we web-based types like to smirk at the slow death of the traditional media, the real truth seems to be that, more often than not, the internet is more of a training ground than a final destination. So it is with former TTAC reviewer Jonny Lieberman. Jonny has worked at a number of automotive blogs, including a stint at TTAC that stretched from February of 2006 to January of 2009. After TTAC, Jonny went on to become the Associate Editor at Autoblog, where he primarily focused on road test reviews. Having worked his way to the biggest car blog out there, Jonny’s ambition has taken him beyond the internet to the world of print journalism, and the halls of Motor Trend where he will become Senior Editor. In his farewell piece at Autoblog, Jonny looks back at his time in the autoblogosphere, and notes

I’ve worked at some sites filled with mega-friendly people that weren’t capable of pouring piss from a boot. Other places were hyper-competent and staffed almost totally with assholes.

Anyone want to bet that the second sentence wasn’t written with TTAC at least partially in mind? And though Jonny was never the most confrontational writer at TTAC, we certainly hope that he will bring at least a tiny bit of TTAC’s take-no-prisoners ethos to Motor Trend. Or at least the raw enthusiasm embodied in such TTAC pieces as his Audi RS4 review. Either way, his hiring helps prove that even the buff books are looking to the internet for fresh blood. The autoblogosphere may not replace the print magazines, but it cant help but have a profound effect on it. Hopefully for the better.

Edward Niedermeyer
Edward Niedermeyer

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  • Jordan Tenenbaum Jordan Tenenbaum on Jul 30, 2010

    A Johnny and Farago comment all on one article? For a moment there, the glory days almost seemed to be back.

  • Durishin Durishin on Jul 31, 2010

    I like Jonny's writing. I think he is the Henry N. Manney III of these times. Likely, nothing will change at MT. The 3er will win, the CTS will be a very close second "but, just lacking that Teutonic polish" and the Infinity will be the bang for the buck choice. Jonny's prose will make getting there more enjoyable, though.

  • Detlef Detlef on Aug 01, 2010

    For Jonny's sake, I hope MT is bringing back C. Van Tune as Editor-in-Chief. Those were MT's salad days.

  • Buckshot Buckshot on Aug 01, 2010

    This is about as radical as changing sex. :O

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