Ford "Core Brands" Up 15 Percent, Down From May

Edward Niedermeyer
by Edward Niedermeyer

Without Volvo, Ford sold 170,900 units last month, for a 15 percent increase compared to June 2009, when the industry was mired in one of its worst years ever. Compared to last month, Ford’s sales (like many other automakers’) were down considerably from their 196,671 unit level. That’s yet another indication of the market’s overall weakness, but Ford’s got its own special problems as well. Even after the announced death of Mercury, Lincoln is nosediving, failing to top its June 2009 number of 7,137 units. At 6,318 units, Ford sold fewer Lincolns last month than GM sold Tahoes. Ouch. Meanwhile, Mercury blithely outsold its fellow premium brand by a healthy margin, moving 9,250 units. Otherwise, the news at Ford was “steady.”

Taurus was the big winner at Ford, cruising from 2,268 units last June to 6,607 units, making it by far the biggest gainer at Ford. Fiesta started its first (limited) month of sales at 1,028 units, while MUstang outsold the Camaro at 8,974 units. F-Series was up nearly 30 percent. And, for better or for worse, Ford did not increase or decrease its retail or fleet share, with both rising 15 percent. With sales so ridiculously steady for most of Ford’s top sellers, we’re guessing the Taurus fleet sales have begun, making that car look more and more like a Flex-level flop.

Edward Niedermeyer
Edward Niedermeyer

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  • Robert.Walter Robert.Walter on Jul 01, 2010

    "Steady", or as MKF said, "flatline"?

  • John Horner John Horner on Jul 02, 2010

    Ouch, the ancient Explorer is outselling the Flex two-to-one. Hopefully the new Explorer being released on the Flex' platform will not suffer the same fate. Someone at Ford is sweating about that question right now!

    • Norma Norma on Jul 02, 2010

      Isn't the 'new' Explorer based on Taurus platform?

  • Oberkanone My grid hurts!Good luck with installing charger locations at leased locations with aging infrastructure. Perhaps USPS would have better start modernizing it's Post offices to meet future needs. Of course, USPS has no money for anything.
  • Dukeisduke If it's going to be a turbo 4-cylinder like the new Tacoma, I'll pass.BTW, I see lots of Tacomas on the road (mine is a 2013), but I haven't seen any 4th-gen trucks yet.
  • Oberkanone Expect 4Runner to combine best aspects of new Land Cruiser and new Tacoma and this is what I expect from 2025 4Runner.Toyota is REALLY on it's best game recently. Tacoma and Land Cruiser are examples of this.
  • ArialATOMV8 All I hope is that the 4Runner stays rugged and reliable.
  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
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