China Buys More Porsche Cayennes Than Any Other Country

Bertel Schmitt
by Bertel Schmitt

China isn’t Porsche’s largest market quite yet (it’s only a matter of time, now they are but China is now officially the world’s largest market for the Porsche Cayenne. Porsche China CEO Helmut Broeker said it himself to Gasgoo. The luxo-SUV is popular with China’s well-heeled and high-ranking military figures.

By 2012, Broeker expects that the Chinese buy more Porsches than the Germans, and that the Cayenne sells more than 10,000 units. Easy for him to say: Last year 7,556 Cayennes changed hands, and China is eagerly awaiting the Cayenne S and the Cayenne Turbo. They’ll sell here for $217,000 for the Cayenne S and for $300,000 for the Turbo. If you want one, get in line, and pay a deposit of $30,000 for the honor of waiting.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
 6 comments
  • Philadlj Philadlj on Jul 26, 2010

    $300K in US Dollars? Yikes. I had no idea they cost so much more in China. Not like those who want them can't afford the markup though, amirite?

    • See 1 previous
    • Gimmeamanual Gimmeamanual on Jul 27, 2010

      Rule #1 in China - if it's imported, get out your wallet. Electronics have a high tax on them if used for domestic consumption.

  • Twotone Twotone on Jul 26, 2010

    A Porsche Cayenne Turbo S is a pointless vehicle in any market, especially China. Twotone

  • AaronH AaronH on Jul 26, 2010

    How can the taxtaking military parasites afford this? Oh...I guess that answers that.

  • Tstag Tstag on Jul 27, 2010

    Range Rover are also doing really big business in China. Which I guess is why they are about to open a factory there.

Next