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Ask The Best And Brightest: Can You Buy A Chrysler With Zero Regrets?
by
Edward Niedermeyer
(IC: employee)
Published: July 22nd, 2010
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More to the point, is it better to acknowledge that regrets might be common among Chrysler buyers and address the problem with an ad like this one… or does this campaign feed the perception that it’s trying to address?
Edward Niedermeyer
More by Edward Niedermeyer
Published July 22nd, 2010 6:48 PM
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It depends. The regret would happen if the vehicle broke in such a way as to cost me serious money, but if it was reasonably reliable and I didn't get gutted on the sale, then I'd likely be pretty content. Cases in point: * I could seriously see myself buying a Sebring convertible. Yes, I know it's not a great car, but if you want a new, relaxed-fit drop-top there's really no other option that doesn't cost a fortune. It's a good enough vehicle to just blow through the miles in on a sunny day. * Ditto the Caravan. If you have children, it's a really easy vehicle to own and there's a lot of nice touches that make life as a parent so much easier. Someone with kids really sweated the details; details that the Sienna or Oddy would do well to imitate. * I personally would have no issues whatsoever with a blown PT Cruiser. None. Again, the regret is in the gamble against reliability. Any car, if it fits your needs and if you're not cheated on the sale, can be regret-free.
I would regret having gotten drunk enough to buy a Chrysler.
I'm not going to buy any car that I expect to regret. Even if I slightly suspect I'll regret the purchase, I'll stop. Cars cost too much money to go in expecting to be disappointed. That said, the problem Chrysler is facing right now is that people feel that they might come to regret the purchase later. I don't think 60 days is long enough to really decide that, and I'm sure the fine print on the deal will make for more regret than the vehicles themselves. If you want me to feel like I'm not going to regret buying a Chrysler, how about giving me the feeling that the car will outlast the payment? A Hyundai-style 10/100k warranty is an excellent place to start. I'm not looking for gimmicks, I'm looking for some assurance that you think the cars you're building are of high quality and that you're willing to back that up with a really good warranty. Chryslers don't have the best reputation for quality and durability, and until that changes, people are going to hedge against possible regret and go with a brand that doesn't have that baggage. They're making some pretty attractive cars, like the Ram trucks, the Challenger, and the new GC. I'd be tempted to buy one if I knew I wasn't going to have to buy a new transmission in 3 years or have to deal with substandard build quality.
I wish I could change my screen name to "NoMOREChryslers". At one time, they made excellent cars. Something happened circa the 70s...and they have not been able to right themselves. How many of those K-car based models are still out on the road now?