Just yesterday, I noted in my write-up on Mazda’s June sales performance that
with a Nagare-saddled Mazda5 replacement waiting in the wings, Mazda isn’t even well positioned to defend the segment it helped define in the US market, just as GM finally starts taking it seriously
Well, today Mazda announced to Automotive News [sub] that it would be targeting 30k annual sales of the Mazda5’s “Nagare-saddled” replacement. Last year’s 18,488 units was the second-best sales year on record for the 5, as sales fell from 2008’s all-time high of 22,021. In short, Mazda’s compact CUV has always been at least 8k units away from its new Mazda5 sales goal. On the other hand, Mazda never properly marketed the 5, and both GM and Ford are moving into the segment with the GMC Granite and Ford C-Max. Will Detroit’s move into this otherwise-ignored segment (currently contested by only the 5 and the Kia Rondo) bring buyers in, or force already-marginalized players like Mazda out? The fate of the 5 seems to hang on the answer to that one question.