TTAC Announces World's Top Ten Largest Automakers

Bertel Schmitt
by Bertel Schmitt

Some time in summer, OICA will announce the world production ranking of all automakers and answer that all-important question: Who are the world’s largest auto makers? TTAC readers are an impatient bunch and are used to hear and know stuff before anybody else. TTAC is pleased to announce the preliminary, unofficial world ranking of 2009 production. Who’s the top? Who’s the bottom? Who dominates the industry? We present you: The top ten car makers in the world.

For this, we have scoured the websites, read the annual reports, bugged the press liaisons. We report you the numbers as they have been reported to us, including the source (click on the manufacturer name to get to the source.) Be warned, manufacturers have their own methodology. Some count sales, some count production, Ford counts “worldwide wholesale unit volumes.” Most count buses and heavy trucks. Some do not. In the grand scheme of things, it doesn’t matter. When the ranking gets tight, it may. Some unabashedly inflate their numbers. We won’t edit or adjust their figures. We give them to you as they have been given to us.


World’s 10 Largest Auto Makers


TTAC Rank 2009ManufacturerGlobal units 2009OICA Rank 2008OICA Units 20082009/


20081 Toyota Group 7,234,43919,237,780-21.7%2 General Motors Group 6,503,00028,282,803-21.5%3 Volkswagen Group 6,290,00036,437,414-2.3%4 Ford Group 4,817,00045,407,000-10.9%5 PSA Group 3,188,00073,325,407-4.1%6 Hyundai 3,106,17882,777,13711.8%7 Honda 3,012,00053,912,700-23.0%8 Nissan 2,744,56263,395,065-19.2%9 Suzuki 2,387,53392,623,567-9.0%10 Renault 2,309,188112,417,351-4.5%

Amongst the top 4, nothing has changed as far as the ranking goes. All except VW took a big haircut. But thanks to China and more than a million of Wuling vans, GM holds on to 2nd place. PSA and Hyundai had a strong showing and kicked Honda off #4 – but with a little creative bookkeeping this might change when the OICA numbers come out. Renault edges into the Top Ten and kicks FIAT down to second league (

Last November, an urban myth made the rounds that VW may the world’s largest automaker. It’s still making the rounds. BS, I say. VW still is a million away from the top spot. That’s why they have until 2018 to catch up. And who would have guessed it: Even the often repeated “Volkswagen is the second largest automaker” was not true. They were #3 in 2008. They remain #3 in 2009.

Back to OICA: Some companies gave OICA 2008 numbers that differ from what’s on their books and in their annual reports. Expect the shenanigans to continue. However, as far as the top 4 are concerned, we do not expect any changes in position. In any case, it’s not over until the fat lady at OICA sings. Even after she stops singing, the argument will continue. Come on, Wuling …

PS: Good old Chrysler would have nearly busted the project, would they have been Top Ten material. Not even close. Somewhere on #15 – but we don’t know. Chrysler makes a mess even out of year end reporting. They announced U.S. numbers. Then, sales outside NA. But no Canada or Mexico numbers for year end. Come on guys, get your act together.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
2 of 45 comments
  • Flameded Flameded on Jun 18, 2010

    Hyundai is doing better because their cars look much, much, much better than they used to. Plain and simple. Reliability,safety,economy...bah.. I'd be willing to bet that looks are AT LEAST half the battle when people buy a new car. I gotta admit..some of their new cars are lookin "good". (of course "good looks" is relative to what other people are making these days.. ) I tried to save GM years ago...I sent them an email saying [basically]..."Make cars that people want to buy." (I know, its a secret formula..so don't tell anyone) They thanked me for my email and suggestion. O...they also didn't take me up on my suggestion.

  • Ltcmgm78 Imagine the feeling of fulfillment he must have when he looks upon all the improvements to the Corvette over time!
  • ToolGuy "The car is the eye in my head and I have never spared money on it, no less, it is not new and is over 30 years old."• Translation please?(Theories: written by AI; written by an engineer lol)
  • Ltcmgm78 It depends on whether or not the union is a help or a hindrance to the manufacturer and workers. A union isn't needed if the manufacturer takes care of its workers.
  • Honda1 Unions were needed back in the early days, not needed know. There are plenty of rules and regulations and government agencies that keep companies in line. It's just a money grad and nothing more. Fain is a punk!
  • 1995 SC If the necessary number of employees vote to unionize then yes, they should be unionized. That's how it works.
Next