Customizing their own cars is the latest trend amongst carmakers. Now available at Shanghai Baozen Zhonghuan Automobile Sales and Service Co, an authorized BMW dealer in Shanghai: A 3-Series, blinged out with Swarovski crystals. On hearing the news, Global Times, the usually sedate English-typing sister publication of the usually very sedate party organ Peoples’ Daily, couldn’t help it and headlines: “BMW adds sparkle.”
Stingray, do us all a favor. Run over to 2777 Longdong Blvd, Pudong side, and snap a picture. Xie xie!
For the more conservative crowd, Baozen also has a customized 3-Series with “luxury sports features.” Maybe that’s less revolting than a Dreier on crystal meth …
2 Comments on “Only In China: BMW 3-Series, Swarovski Edition...”
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I think BMW has been paying too much attention to Jennifer Love Hewitt.
That is just wrong on so many levels.
@John Horner,
I don’t think BMW is responsible, I think it can be pinned on the dealer. BTW whats up with JLH and the “Vagizille” She use to be hot, now she’s just wierd.