Once More, With Feeling
Published: June 8th, 2010
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Well, it was no fluke. Wieden + Kennedy can sell the crap out of the Challenger. It’s just too bad that every time people see a Caliber, Avenger, Journey or Caravan, they say “Dude, I’d rather be abducted by terrorists than that thing.” Especially if they’ve taken the time to read what “those consumer review sites” think about them.
More by Edward Niedermeyer
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I've liked the Challenger a lot ever since I saw photos of the prototype a while back, but I guess I'm too old to appreciate those pimp wheels. They simply don't look right.
Dude, the brakes are on and the rear wheels are spinning! Is the accelerator pedal stuck? (btw, what happened to the brake-pedal override?)
Seems like an obvious response to the bad reviews of the vehicle. I personally like the shape of the car but the car is just way too big. A full 7 inches longer than the 1970. In person, the size just makes the car look odd. I am not a fan of the retro thing anyway, but it can be done well. The current Mustang is pretty well done. More of an homage than a copy.
The Challenger is badass, I love it, and these commercials are good. I've only had the chance to sit inside of one of the SRT-8 versions, but I thought the interior was fairly well done on that as well. Chrylser has always had a great design team. Aside from the Sebring which is regrettable in many ways, the cars, trucks and vans coming out of Chrylser look good. The marriage with Fiat, whose 500 is midget-sex on wheels, and Alfa-Romeo which is pure lust in IC form has a lot going for it. If Fiatsler can update the engines all around, and get reliability up there with Toyota, Ford and Honda, GM might have some competition for the best post-bankruptcy turnaround.