May Sales Analysis: SUVs

Edward Niedermeyer
by Edward Niedermeyer

TTAC’s May sales analysis can’t stop, won’t stop, with this look at medium and large non-luxury SUVs. Only GM made real progress over May 2009’s numbers… everyone else is lucky to be treading water here.

Edward Niedermeyer
Edward Niedermeyer

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  • Steven Lang Steven Lang on Jun 06, 2010

    Hmmm... I guess the takeaway here is that there is really only a need for a half-dozen SUV's given the current market dynamics. Other than the Wrangler and GM models, I can't see any of these SUV's turning a profit. Maybe if you combined the Xtera/Pathfinder and made an extended version of the 4Runner instead of the Sequoia, a couple more cents could be had. But even those would be a bit of a stretch. Ten years from now you'll see fewer than a dozen of these behemoths in the market place. The same will be true for minivans.

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    • NulloModo NulloModo on Jun 06, 2010

      As it is a lot of the vehicles on the list won't be by next year. The Commander is dead, the Explorer is being redone as a CUV, the H3 factory has closed its doors, and Kia has all but said that when the EOL comes for this model of the Borrego, they aren't going to refresh it, just let it die.

  • Pete Zaitcev Pete Zaitcev on Jun 06, 2010

    I tried to buy an FJ a month ago or so, as an off-road platform, but it's impossible. Everything they have on the lots is blinged-out stuff with a subwoofer. If you want a normal FJ, get it ordered, wait 6 months. I am seriously thinking Jeep now.

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    • Rob Finfrock Rob Finfrock on Jun 06, 2010

      @Pete -- Nothing I've seen about the FJ suggests you can really take it offroad, but I'll defer to those who apparently can and do. As for the Wrangler soft-top, I know exactly what you mean from my days at Westside. Kids getting high huffing on glue fumes are missing out on the REAL high of getting into a new 1998 Wrangler after it sat on the lot in the Albuquerque summer sun for 50+ days!

  • Ronin Ronin on Jun 06, 2010

    Interesting to speculate what models will disappear. Here's my prediction: to determine the future look to the past. 30 years ago what did we have: The Wrangler/CJ; the Suburban variants, some Toyota brute. That's who we'll see 10 years from now.

    • PrincipalDan PrincipalDan on Jun 06, 2010

      +1 and the survivors maybe much different in form than they are now. But I dare not speculate on how. Lets be honest, a Wrangler (ok, CJ whatever) owner 30 years ago would think the new one was some kind of luxury vehicle.

  • Accs Accs on Jun 06, 2010

    Hmmm Man damn.. where do I begin. Im not surprised at the GMT sales.. except for the Yukon.. doesnt make much sense. Im sure there is lots of cash on the hood, or fleet (numbers dont break down for that.) The Kia is late to the party.. saw one recently.. gave me a case of the meh's. Exploder is old news.. its going to be a rebadged version of the Taurus X. So basically most of what they have is going after the SAME market.. within 500lbs of each other with the same motor. Edge, Flex, Exploder same customer. Escape is the "compact" what was midsized 5-10yrs ago. Expedition is a moot point. It needs to die.. people don't need these things.. go give them a F-150 with a cap. Then again.. that is what most of the list consists of..

    • NulloModo NulloModo on Jun 06, 2010

      The Expedition is a great vehicle for those that need that amount of size and space, and it's a shame that it doesn't sell any better than it does. If you have a big family that you routinely cart around, and you also need to tow a boat or a trailer more than occasionally a vehicle like and Expedition, Tahoe, or Sequoia makes sense, you aren't going to get that same combination of passenger space and towing capability in a minivan or a pickup. The current Expedition rides better than the Tahoe, has more usable interior space since you don't have to physically remove the rear seat to get a flat load floor, and has features like trailer sway control and Sync that are actually useful and are unmatched by anything GM has. The biggest weakness of the current Expedition is the lower horsepower as compared to the competition, but with the new 6.2 liter V8 or longitudinal Ecoboost sure to find it's way into the engine bay soon, that disadvantage will be a thing of the past. Look at Camaro vs. Mustang sales, the Camaro was ahead for months until the Mustang finally came out with bigger engines and it suddenly took the lead back, Americans like their HP bragging rights. As far as the Edge/Flex/Explorer goes, yes, there is going to be some overlap, but with Ford repositioning the new Edge as even more of an on-road only sporty vehicle with the refresh, and the new Explorer to be marketed more as an off-road friendly SUV, there is still going to be room for both. Where the Flex will end up fitting in with all of this is anyone's guess, but a mid-cycle refresh to soften the lines and make it less boxy will surely increase sales.

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