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May Sales Analysis: SUVs
by
Edward Niedermeyer
(IC: employee)
Published: June 6th, 2010
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TTAC’s May sales analysis can’t stop, won’t stop, with this look at medium and large non-luxury SUVs. Only GM made real progress over May 2009’s numbers… everyone else is lucky to be treading water here.
Edward Niedermeyer
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Published June 6th, 2010 1:49 PM
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Hmmm... I guess the takeaway here is that there is really only a need for a half-dozen SUV's given the current market dynamics. Other than the Wrangler and GM models, I can't see any of these SUV's turning a profit. Maybe if you combined the Xtera/Pathfinder and made an extended version of the 4Runner instead of the Sequoia, a couple more cents could be had. But even those would be a bit of a stretch. Ten years from now you'll see fewer than a dozen of these behemoths in the market place. The same will be true for minivans.
I tried to buy an FJ a month ago or so, as an off-road platform, but it's impossible. Everything they have on the lots is blinged-out stuff with a subwoofer. If you want a normal FJ, get it ordered, wait 6 months. I am seriously thinking Jeep now.
Interesting to speculate what models will disappear. Here's my prediction: to determine the future look to the past. 30 years ago what did we have: The Wrangler/CJ; the Suburban variants, some Toyota brute. That's who we'll see 10 years from now.
Hmmm Man damn.. where do I begin. Im not surprised at the GMT sales.. except for the Yukon.. doesnt make much sense. Im sure there is lots of cash on the hood, or fleet (numbers dont break down for that.) The Kia is late to the party.. saw one recently.. gave me a case of the meh's. Exploder is old news.. its going to be a rebadged version of the Taurus X. So basically most of what they have is going after the SAME market.. within 500lbs of each other with the same motor. Edge, Flex, Exploder same customer. Escape is the "compact" what was midsized 5-10yrs ago. Expedition is a moot point. It needs to die.. people don't need these things.. go give them a F-150 with a cap. Then again.. that is what most of the list consists of..