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May Sales Analysis: Mid-Size Sedans
by
Edward Niedermeyer
(IC: employee)
Published: June 3rd, 2010
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Midsized. Family sedans. D Segment. Camccords. Whatever you call them, they did pretty well last month, with only the Camry losing year-over-year volume.
Edward Niedermeyer
More by Edward Niedermeyer
Published June 3rd, 2010 3:58 PM
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Interesting to note that the Camcord duo is now out-sold by any trio of the runners-up. This segment is starting to resemble a 6-way tie. The Camry's decline is especially significant in a so-called "recovery" year. The Emperor is going to need some new clothes, and soon.
I am amazed at how little daylight there is between brands 3 thru 6. This is a seriously competitive segment right now. I recently checked out a Sonata, which I hadn't done since the previous one premiered. Was shocked at the improvement.
The Sonata is putting pressure on everyone this time around for sure. I expect the next Accord, Camry and Altima to be the parent companies biggest challenge yet. Can they offer enough "betterness" (for lack of a better word) to command the higher pricetag this time around? (Although I've noticed Hyundais new models are really creeping up in price to where the differentiation is only a few hundred bucks)
I can't remember the last time any manufacturer couldn't keep up with demand for a mid sized mainstream sedan. In fact I don't know if that has ever happened. Obviously the new Sonata is a very serious contender in this segment. I still find it amazing the Sonata is selling at Fusion-Malibu levels as both are IMO far better established models and have far more extensive dealer networks.