Japan In May 2010: Still Crazy After All This Growth
Japanese car buyers are still auto otaku. In May, new car sales in Japan rose for the tenth straight month. Total sales of registered vehicles are up 28 percent to 228,514 units, the Japan Automobile Dealers Association told The Nikkei [sub].
Not only are the sales growing, the cars are getting bigger too.
Meanwhile, the separately counted minivehicle sales grew a sedate 12.4 percent on the year to 127,634. That according to the Japan Mini Vehicles Association.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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So, does that mean only older people are buying cars? Or young people buy large cars in Japan? Or the youngsters are still prefering other forms of entertainment?