Hyundai's Wacky World Cup

Edward Niedermeyer
by Edward Niedermeyer

Since the start of the World Cup, chief sponsor Hyundai has already miffed the Catholics, and one of its ads accidentally caused British viewers to miss England’s first World Cup goal. So, to get things back on track they’ve apparently decided to sponsor… a giant vuvuzela? “Annoying” and “mildly offensive” were probably not the brand values Hyundai was looking to promote when they decided to sponsor the event. But hey, at least they’re not throwing competitors in jail.

Edward Niedermeyer
Edward Niedermeyer

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