There are already agreements between car makers such as ourselves and legislators in Europe, North America and Japan to build up to the mass production of fuel cell cars by 2015. Hydrogen production capacity and refuelling infrastructure will be improved. Pilot-scale production of 1000 fuel cell cars a year will begin for us in two years. Our first cars won’t be fully commercialised [they will probably be leased , not bought outright] but they will allow us to make the final stages of development progress before we begin commercial production of around 10,000 hydrogen cars a year in 2015
And it should come as no surprise that Hyundai is targeting a lower price point than its Japanese competition:
Our fuel cell stack can run at ambient atmospheric pressure, so we don’t need an air compressor and it contains less platinum, making it cheaper. Since 2004 we’ve eliminated 90 per cent of its typical material cost. Toyota has a target to produce 50,000 fuel cell cars a year and expects to be able to price them at $50,000 [£35,000]. We’re confident we can beat it.