By on June 30, 2010

It used to be that the U.S. was Porsche’s largest market, even in the double nickel days. Number two was the land of the Autobahn, Porsche home market Germany. This is about to change.

In 2012, Porsche wants to sell 16,000 units in China said Helmut Broeker, Porsche China general manager to Gasgoo. China would replace Germany as Porsche’s #2 market worldwide, Porsche hasn’t given up the hope on the U.S.A. which it expects to lead the world in Porschephiles.

Last year, Porsche sold 8,629 units in China, most of them Cayennes (83 percent.) After having been being out of Cayennes for three months, Porsche officially released its new generation Cayenne on June 24, 2010. According to Global Times, the most powerful Cayenne coming to China “uses a 4.8-litre V8 biturbo engine, delivering a maximum output of 500 bhp to offer an exceptional top speed of 278 km/h and the capacity to accelerate from a standing start to 100 km/h in a breathtaking 4.7 seconds.”

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5 Comments on “Germany To Give Up #2 Slot In Porsche Sales...”


  • avatar

    Well, China does not have the “burning car” tradition, as, e.g. in Berlin (http://www.brennende-autos.de/) or Hamburg, I presume…

  • avatar
    silverkris

    well, I wouldn’t be surprised that the bulk of Porsches sold in China are the Cayennes. Multi-passenger cars – have to carry more people.

  • avatar
    daga

    Not very adventurous with the Cayenne colors, are they?

  • avatar
    Ion

    I think the panamera is Porsche’s best selling car along with the cayenne. Which basically means they’ve lost that enthusiast factor they had.

    Their problem is simple really all of their cars look exactly the same. Porsche’s demograph is looking not just for performance but to stand out. A bunch of bright colors isn’t going to help when your base model looks like a cabriolet version of your most expensive model.


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