Coda Automotive may not be claiming to have paid back the US government, but this video [via greencarreports] sure is one of the more misleading spots we’ve seen in a while. The term “all-American innovation” probably does great with focus groups, but it’s hardly an accurate description for a rolling-chassis Chinese sedan with some Chinese-made (unless the DOE gives Coda a loan for US cell manufacturing) lithium-ion cells bunged into it somewhere in California. Likewise, the fact that internal combustion engines operate at relatively low efficiency is fascinating, but it’s hardly relevant to potential customers. Especially considering this Coda EV is likely to cost about $45k before tax breaks. At that price point, a Chinese-market sedan should run at 110 percent efficiency, and be powered by melted-down AMG tires. And its makers should still have the decency to admit that, like so much in life, we’re entirely dependent on the Chinese to actually build the damn thing.
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