Jack Baruth’s favorite car (he was pretty much alone with that affliction) is coming back stateside: The Phaeton, Volkswagen’s hand-built ueber-mobil. Not a rumor. Volkswagen CEO Martin Winterkorn said it to the Freie Presse in Chemnitz. A VW spokesperson in Dresden, where the Phaeton is handcrafted , said there is no exact timing.
The car was sold until 2006 in the U.S.A., with less than overwhelming success. Undeservedly, it’s a great car. Especially on the German Autobahn with the W12 engine and a friend at Volkswagen who took the silly 250km/h limitation out of the computer. When Americans didn’t get the ostentatious understatement the Phaeton offers, Winterkorn’s predecessor Bernd Pischetsrieder ordered retreat. Winterkorn now calls that „a short winded decision.“ Winterkorn told the paper: “Launching a newcomer in the luxury segment needs patience and perseverance.“
The Phaeton’s main market will remain China. In the last year, 1400 of the car were sold in the Middle Kingdom. This year, the target is 3000, says Gasgoo. A facelifted Phaeton, including one with the for China obligatory longer wheelbase, was debuted at the Beijing Auto Show.