By on May 20, 2010

Alea Iacta Est!

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41 Comments on “What’s Wrong With This Picture: Crossing The Rubicon Edition...”


  • avatar

    Maybe it’s just me… but I just don’t see how an evolutionary change to a rather unpopular SUV (especially relative to its past 90s success,) STARTING at $30K, is going to significantly alter Fiasler’s fortunes in a positive way. Even if said vehicle is significantly improved.

    Dodge suffers the exact same misfortune with the Ram.

    • 0 avatar
      Bergwerk

      The changes are actually quite Revolutionary: 146% increase in chassis rigidity, independent rear suspension, air suspension with 10.7 inches of ground clearance (Jeep after all still has one of the highest percentages of folks who actually take their vehicles off road), all new V6, vastly improved interior… The fact that the styling is evocative of the all time best selling 99 model is not a problem for me. A Jeep has to look like a Jeep.

    • 0 avatar
      Kevin Kluttz

      But even with all that, it is still a BANKRUPT CHRYSLER VEHICLE and is part of the reason they got there.
      $30,000? My God. Only worth $30, if that.
      Let the losers buy ‘em up. And then start having repairs right off the lot. It’s Chrysler’s way.

  • avatar
    educatordan

    Um, I don’t think he’s “Treading Lightly.” Other than that, I think the new Grand Cherokee is pretty handsome, definitely better looking than the old “Commander.”

    absit iniuria verbis

  • avatar
    jmo

    Given their current cost structure and the need to compete the interior should look even better than this:

    http://image.trucktrend.com/f/17488189+w750+st0/163_0904_03z+2010_audi_q7+interior_view.jpg

    • 0 avatar
      Buick61

      Reality called: you’ve lost touch with it.

      The Q7 STARTS just under $48,000. The photo you posted is most certainly not the base $48,000 Q7.

    • 0 avatar
      jmo

      Reality called: you’ve lost touch with it.

      In order to compete and win market share they need to be better than the Germans and Japanese for far less money. I’d call a Q7 interior for a starting MSRP of 31k competative. Offering marginal product for marginal prices isnt’ going to work. They need to blow us away for 31k.

    • 0 avatar
      Bergwerk

      The Q7 starts at 47,700 (destination included), that’s a stratospheric price difference! I don’t see $15,000 worth of difference in the interior pics. In fact, I don’t see a dimes worth of difference. Design is subjective and until I sit inside, I reserve final judgment, but at this point I have to say that the Q7 is grossly overpriced.

    • 0 avatar
      Ion

      I’d hardly call Hyundai or Ford better than their expensive german competitors and yet here they are gaining market share like it’s on sale

    • 0 avatar
      jacksonbart

      Jeep is supposed to provide a Q7 interior in a $30,000 Grand Cherokee to blow you away? Would you buy one then? Wait I thought they were supposed to make money now, not just collect another bail out in two years.

  • avatar
    peoplewatching04

    oh ma gawd, puddles

  • avatar
    mtymsi

    It’s not representative of where 99.9% of owners will drive their new Grand Cherokees. First pic I’ve seen of it, looks nice.

    • 0 avatar

      Agreed.

      Think there is something slightly VWinish in the front (see new Polo).

      In Brazil, when the market became open to importations, Chrysler, independent at that time, jumped right in. And the Grand Cherokee made a huge splash. It quickly became a status symbol, and as status symbols go, this one was rather nice because many a status synbol can be pretty stodgy. Then Merceds Benz took over and Chrysler basically withered on the vine. Fans of Chrysler can now count that as another indicment against Mercedes atrocious ruining of Chrysler.

      Anyway, Dad had a friend who owned the Chrysler dealership. Not a Monday would go by when a furious owner of a Cherokee would come by, Cherokee on a truck, and furious. Turns out that on the weekend they tried to follow a friend, who was inevitably driving a Land Rover Defender, into some trail or other. And the Cherokee would get stuck or suffer some unholy damage.

      It also became very apparent that the Cherokees imported from Canada (sorry Mikey!) were dogs, while the ones that came from Belgium acquitted themselves rather well.

      Indeed, the die is cast.

      Keeping my fingers crossed!

  • avatar
    Tommy Boy

    IF it had a small diesel available (without AdBlue) I’d be tempted, even though it’s assembled by the UAW.

  • avatar
    Buick61

    There is nothing wrong with that photo. The Jeep looks great, inside and out.

  • avatar
    TEXN3

    While I know the new GC is far more capable…my Outback goes through terrain like that, and a bit worse, on a weekend basis 5 months out of the year. The other 7 months it’s in that with snow or mud on top.

  • avatar
    pgcooldad

    Pictures don’t do it justice. It is stunningly beautiful in person – very sculptured look similar to the Ford Taurus with a powerful stance. I just got in and out, popped the hood and looked underneath one of these this morning here at work. The interior is significantly improved over previous model – lots of soft touch material and handsome look. My buddy, who brought it down from Chrysler CTC, said he is getting good mileage on Hwy (23mpg) and engine still not broken in. Vehicle lowers itself at highway speed for improved mileage. Had a meeting to attend and didn’t get a chance to drive it.

    • 0 avatar
      boyphenom666

      I see your point about the styling and there is a similarity. Trouble is, I don’t see a lot of Tauri on the roads, either. Maybe it’ll grow on me, but my first impression was, “This was the best they could do?” I was very underwhelmed by its looks.

  • avatar

    “What’s Wrong With This Picture”

    Nothing. Looks great.

  • avatar
    stuart

    I’m not even an amateur Photoshopper, but the pic looks really artificial to me.

    The splash from the right-front tire arises spontaneously from undisturbed puddle water *ahead* of the front bumper. (The splash on the left seems to correctly arise from the left-front tire.)

    The large splash to the left of the Jeep completely obscures the greenery at the edge of the road, as if the splash were cut-n-pasted there. Look closely at the bottom of the splash, just above the road shoulder.

    The reflection in the windshield may be of branches hanging straight down from trees we can’t see (off the right border of the photo), but it might just be something forest-y pasted there upside-down.

    The Jeep looks like it was professionally waxed and detailed (i.e. perfect), covered, delivered to this woodsy spot, uncovered and driven all of two car lengths through this puddle.

    For all of that, it’s an idyllic photo.

    • 0 avatar
      iNeon

      HAH! And FWD sub/compacts like Versa, Fit, Calibre and Yaris can’t do power-slides, either– We just like to see ‘em try.

      I’m not sure the Grand has ever sold on prowess alone. It’s always been a conservative cruiser.

  • avatar
    Verbal

    What’s wrong with this picture is that no one buys this type of vehicle anymore.

    • 0 avatar
      Blunozer

      I guess I’m a big fat nobody then…

      Just bought a 2010 with a Hemi for about $10k under sticker price. Traded my 06 Miata and 02 Legacy for it. (The Miata was becoming underused due to the addition of my now 1-year-old boy combined with Canadian winter)

      I test drove the Highlander, the Pathfinder, FJ Cruiser, Explorer and disliked them all. The Grand Cherokee was a different animal. It drives more like a jacked up muscle car. Is it refined? Not really, but it is pretty fun to drive both on and off the road (yes, I’ve driven off road with it!)

      Believe it or not, there will always be a market for true SUVs. Maybe not as big as ten years ago, but there are some of us that need to tow stuff and drive off the beaten path.

    • 0 avatar

      Not a nobody… an idiot, perhaps, but not a nobody. Enjoy the subpar sport ute, I guess.

    • 0 avatar
      Kevin Kluttz

      Hooray, finrock!!! In about a week when a head gasket blows and the transmission loses two clutch packs, then you will wish you had a Toyota.
      Why DO people buy these things anymore, anyway? 12mpg and no dependability at all…Einstein would have bought one in a hurry! (sarcasm)
      What’s wrong with a good four-door sedan, anyway?

  • avatar
    obbop

    Note larger spray plume where the plume does not block viewing the vehicle.

    Smaller plume on passenger side does not block view of vehicle.

    How many little fishies had to die for this picture to be created? What about other water-dwelling critters?

  • avatar
    mjz

    The new Grand Cherokee looks great. The interior is first class. A diesel version for USA would be welcome.

  • avatar
    jpcavanaugh

    This is supposed to be a group picture of every competior in this segment from the tradtional Detroit 3. Oh wait – I guess it is.

  • avatar
    Robert Schwartz

    The die is cast.

  • avatar
    Fugue

    This is one of the few Chrysler products I would consider purchasing.

    Looks stunning. I hope it has the performance to match without the reliability problems of the previous generations.

    I have owned 3 grand cherokees (2 ZJs and 1 WJ) and none of them went long without needed some sort of tinkering or repair. But they were always monsters in the snow, had plenty of power, and were comfortable for a long drive. Too bad none of them got more than 20 MPG.

    Shove an oil burner into this new one and sign me up!

  • avatar

    That is by far the best looking Jeep I have seen in a long time.

  • avatar
    IGB

    Would love to see that in an SRT8.

  • avatar
    frozenman

    Yea, the styling looks great, but do we need another suv with poor outward visibility? When is this style over function nonsense going to ease up? Now get off my lawn!!!:(

  • avatar
    holydonut

    Carryover MyGIG RER radio = lame

    Wonder what was the reaction from the execs when they found out the outgoing WK would have the same radio as the incoming WK.

  • avatar
    pgcooldad

    Alea iacta est (also alea jacta est, Latin: “The die has been cast”) is a Latin phrase attributed by Suetonius (as iacta alea est /ˈjakta ˈaːlea est/) to Julius Caesar on January 10, 49 BC as he led his army across the River Rubicon in northern Italy. With this step, he entered Italy at the head of his army in defiance and began his long civil war against Pompey and the Optimates.

    Clever, very clever. The point of no return … let the games begin.

  • avatar
    polska

    What’s wrong: the water is in motion, but not the wheels.
    Also, most States would give you a hefty fine for driving up, not across, a stream.

  • avatar
    Lorenzo

    Folks, this vehicle redesign was started in the last days of Daimler ownership, and was the only “new” design Cerberus didn’t kill. It’s supposed to be a luxury CUV that trades on the Jeep reputation and generates a bigger margin for the parent company. It looks like it’ll do that, if the build quality is decent.

    Even Sergio questioned the logic of putting that effort into a niche vehicle over upgrading the bread-and-butter compact/midsize models, but the decision had already been made/continued by the two entities that destroyed the successful Chrysler Corp. of the ’90s. there’s nothing that can be done except put it on the market and hope potential Traverse/Enclave shoppers will give it a look.

  • avatar
    jacksonbart

    I am not in the market for an SUV, not unless I turn into Jake Gyllenhaal from the ‘Day After Tommorrow’. I would rather have a 4wd wagon/sedan. Thankfully I can avoid both since the wife has one already. Its a doctored photo, its new, its more generic looking, but I sure hope they find some buyers and soon as I am about tapped out in terms of the Govt spending my future earnings before I earn it.


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