Quote Of The Day: Ram Gets The Hell Out Of Dodge Edition
As the Dodge brand redefines itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it’s using its brand name to send a clear message that its “forever young” attitude and performance-driven history will drive the brand into the future.
The new Dodge brand logo features the DODGE name with a pair of red racing stripes relative to the “E,” suggesting speed and agility. Dodge designers sketched the new logo after Dodge and Ram Truck were clearly defined as separate brands with their own identities and consumers, each needing a logo that represents the character of the brand.
The twin red graphic stripes will be used in communications, advertising, internet and merchandising. They will not appear on Dodge products or on the dealership signage.
From a recent Chrysler Group press release. Confused? Yeah, us too.
More by Edward Niedermeyer
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Frankly, you've yet to make any point at all-- beyond that your ultra-low-mileage-high-performance-expensive-V8-powered-creampuffs-of-cars have been nothing but trouble, and that it's all those stupid funkin union worker's fault! And you can't get no respect! Sounds like you've got a lot of sour grapes, Mister. This is some private war you're fighting to prove the customer is always correct, and not just a complaint about a bad automobile. You're painfully, and obviously, fishing for compassion when none is warranted nor deserved. Bonus points for the Chrysler contributing to your bad health, too. That's one we've not heard before! My Family all drive Chrysler, and I can assure you they are nothing like this. Not the $15k 200k mile 1998 neon, not the $13k 70k mile 2006 Stratus, not the $8k 125k 2003 Town & Country, not the $8k 35k mile 2008 PT wagon. Not the past $21k 1997 Intrepid, $16k 1996 Dakota, $23k 1997 Grand Cherokee, not even the 1985 Aries or 1984 LeBaron. And, Certainly not the $19k 275k 1997 Ram 1500-- it's been the best of them all. It's also... shockingly... eaten the most parts. See there-- we've spent more than you, and we've had more problems, too! The difference? We understand they're imperfect machines built by imperfect beings. Beings which deserve more respect than you're willing to give them. If you at all treat the dealership personnel with the same respect as you have in speaking about the UAW-- I can see why you have so many problems with your cars. I'd piss in your gas tank too.
"Frankly, you’ve yet to make any point at all– beyond that your ultra-low-mileage-high-performance-expensive-V8-powered-creampuffs-of-cars have been nothing but trouble, and that it’s all those stupid funkin union worker’s fault! And you can’t get no respect! Sounds like you’ve got a lot of sour grapes, Mister. This is some private war you’re fighting to prove the customer is always correct, and not just a complaint about a bad automobile. You’re painfully, and obviously, fishing for compassion when none is warranted nor deserved. Bonus points for the Chrysler contributing to your bad health, too. That’s one we’ve not heard before!" Do you actually know how to read, or are you just spouting your BS agenda? WHERE have I said anything attributing my heart problem to Chrysler? WHERE have I said anything about dealers giving me freaking "respect"? And what do you know about how I treat dealership personnel. Dummy - their job is to fix cars - not make excuses why they can't. You're so full of it your eyes must be brown. Your screed is the the biggest pile of shit I've read in quite a while. Work for Chrysler or the UAW perhaps? Pound sand. I wouldn't piss on YOU if you were on fire.
Easy Brewster -- don't get all riled up - it's just a car blog. I'd be pissed beyond words if I'd had your car troubles, and I'd be dissing the brand that caused me all kinds of grief - it's understandable, and defensible as a natural human reaction. The customer should not get screwed by the product that they purchase; that's just bad business. If these multiple failures are "flukes", then the company won't lose much money satisfying the "few" buyers with lemons like this, and the remediation would at least take some of the tarnish off the co's reputation.
This Dodge/Ram "split" is EXACTLY the same marketing tactic that Oldsmobile used when it introduced the Aurora. Remember that? Olds removed the "Oldsmobile" name from every part of the car except the radio to establish the idea that "Aurora" was something different from the traditional Ninety-Eights and Eight-Eights it had been selling. Aurora was also advertised with little mention of Oldsmobile. There is no separate "make" brand called "Ram." Here's proof from Ram President and CEO Fred Diaz on the official RamZone blog: “I want people to understand that although we will market and brand our Ram trucks as Ram trucks, they will always and forever be Dodges,” Diaz said. “They’ll always be VINed as a Dodge, and somewhere either on the exterior or the interior of the truck, you’ll always be able to see the Dodge logo and the Dodge name.” http://www.ramzone.com/2010/01/14/fred-diaz-talks-of-turning-the-industry-upside-down/