What is that car? Some of you will figure it out immediately, while the rest will want to sneak a peek at the end of this article. Regardless of the make and model, here’s what it is: it’s a race car that competes in an entry-level ARCA series. No longer street legal. Not even close. Since it’s a race car, it uses (some) racing safety equipment. That’s all well and good. There’s a problem, however. In the past couple of years, I’ve seen more and more drivers incorporating “harness bars”, four-or-five-point belts, and other racing-style accessories in their street/trackday cars. Those people are risking their lives, and if you’re one of them, you should keep reading.
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Actually, he’s been broke for since last October.

“About four months ago, I ran out of cash,” Musk wrote in a court filing with the Superior Court of Los Angeles on Feb. 23. “I had to obtain emergency loans from personal friends. These loans are the exclusive source of cash I have. If I did not take these loans, I would have no liquid assets left.” Tough when you make only 8 grand a month and have two high maintenance women. (Read More…)

OK, so steel-wheeled, camo-clad test mules are never easy to identify. Especially when they are actually an all-new vehicle positioned at a segment that their brand isn’t exactly well-known for competing in. Here’s a hint: this vehicle illustrates exactly why entry-luxury brands like Buick are in so much trouble. We’re looking at a vehicle that will be sold in the US in a few years, sporting a well-known luxury badge. Can you guess the make and model? [Answer: It's the next-generation Mercedes-Benz B-Class... and once again, there's no fooling you guys!]

As yesterday’s sales graph proves, this is not the greatest time to be re-launching an entry-luxury brand. With Kias and Fords offering the kind of tech gadgets once found only in the upper echelons of true luxury brands, and with well-regarded import luxury marques moving into the front-drive, mass-market, the so-called “premium” brands are finding themselves caught in the middle and losing sales. But in spite of these damning dynamics, GM is moving to overhaul its entry-luxe Buick brand at top speed. Why? Because it can…

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The first Kia Soul hamster ad was good, but this latest one takes the same humor and message and blows the lid off the concept. Between this and the recent Challenger ad, 2010 is shaping up to be a good year for car advertising.

The PT Cruiser lit the world on fire … then it fizzled.  The new Beetle put a bug under many people’s bonnet – now it’s marked for extinction. That doesn’t deter Saab’s new owner Victor Muller of Spyker to think about a re-make of the legendary teardrop-shaped Saab 92 that was in production from 1949 to 1956. (Read More…)

Throughout the bailout bonanza, we were told that the car industry means million of jobs. True enough, before the money was doled out, we learned that auto-related industries employ 3.1 million people around the country. Now, the government is paying big bucks for electric car development.  From Tesla all the way to Nissan, the industry is getting $ 25 billions of DOE loans, conditional  on the development of advanced vehicle technologies. Which usually means electric cars.  What’s wrong with that picture? If successful, it could cost a big chunk of those 3.1 million jobs. (Read More…)

As the Dodge brand redefines itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it’s using its brand name to send a clear message that its “forever young” attitude and performance-driven history will drive the brand into the future.

The new Dodge brand logo features the DODGE name with a pair of red racing stripes relative to the “E,” suggesting speed and agility. Dodge designers sketched the new logo after Dodge and Ram Truck were clearly defined as separate brands with their own identities and consumers, each needing a logo that represents the character of the brand.

The twin red graphic stripes will be used in communications, advertising, internet and merchandising. They will not appear on Dodge products or on the dealership signage.

From a recent Chrysler Group press release. Confused? Yeah, us too.

To be perfectly honest, we weren’t familiar with the work of Weinsberg, Germany-based Xenatec group before hearing that the custom bodywork shop would be building a Maybach Coupe. Thanks to a tip from Auto Motor und Sport, we headed over to Xenatec’s website, and found that the firm offers a wide variety of custom bodywork ranging from the absurd to the sublime. Some of Xenatec’s customs, like the stretched Audi R8 shown above, show just how pointlessly nuts things can get when money is not a factor. Others, like the four-door BMW 6-Series and the Mercedes CLS Wagon actually represent pre-emptive swipes at forthcoming niche models. A four-door Porsche 911 even gives sufficiently well-heeled buyers the option of buying a “real” Porsche four-door as an alternative to the front-engine Panamera. You know the industry is passing through strange days when OEMs and tuning houses start meeting in the middle…

Around the world, drunk driving is a deadly problem without an easy solution. After all, the link between driving under the influence and generally screwing up your life (and the lives of others) has been conclusively proven, and yet the problem continues. What to do? Volvo’s answer: buy a Volvo and spend €850  (plus up to €90 for installation) on “Alcoguard,” a dealer-installed optional breathalyzer ignition interlock. With this system in place, drivers must blow into an interlock, proving that they are beneath the legal blood-alcohol-content limit before the vehicle will start.

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