By on May 25, 2010

Last week we told you that Volkswagen could announce this week that they would buy Giorgetto Giugiaro’s Italdesign. Sure enough, they did. At a joint press conference held today in Turin, both companies announced that Volkswagen Group will take a 90.1 percent stake in IDG. That buys them the company lock, stock and barrel, including the brand name rights and patents.

To make things easier, the shares are being acquired by Audi’s Italian subsidiary Lamborghini Holding S.p.A., says a Volkswagen press release. The remaining 9.9 percent shares will stay in the possession of the present owner family Giugiaro, and they should be worth quite some money, now that an official valuation has been put on them.

Giving Giugiaro what Giugiaro is due, VW’s CEO Martin Winterkorn said that “as the creator of the Golf I, Giorgetto Giugiaro laid a new foundation for Volkswagen design in the 1970s.”

Giugiaro shaped the first Volkswagen Passat, Scirocco and the Audi 80. Volkswagen and IDG are collaborating on new projects such as the planned Volkswagen Up! model family.

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16 Comments on “Official: Volkswagen Buys Italdesign Giugiaro...”


  • avatar
    Stingray

    I don’t know if to be happy or sad for this people. The thing is, streets won’t be graced with their designs with other brands that are not VW.

  • avatar
    ruckover

    Perhaps it is my age, I was a couple years from getting my license when these hit the market, but that is a nice looking car.

    • 0 avatar
      Stingray

      Certainly, but the Isuzu Piazza designed later looks much better, and is more innovative.

    • 0 avatar
      mikedt

      That model Scirocco was my very first car. I loved it at the time. Cheap to drive but tons of fun. I had a black S model. Too bad the rust got to it like it did with most cars of that era. I still think fondly of it and every once in a while I search ebay for a decent example of it.

  • avatar
    Rod Panhard

    I loved the Scirocco as a kid and I still love it as a bald guy who should know better. That being said, it’s successor, the Kia Forte Coupe, ain’t too shabby either.

  • avatar

    Giorgetto Giugiaro is 71 years old and Italdesign has been run by his son Fabrizio for the past few years. This way the old man gets to cash out, and his son gets to run the family business with a deep pocketed corporate patron.

    Plus que change. Ford bought Ghia way back when.

    I wonder how Italdesign is going to fit within the VW family. I can’t see Walter de’Silva giving up any power.

  • avatar
    seanx37

    My dad had two Scirocco’s when I was a kid. a ’76 or ’77. Colbalt Blue. The paint fell off. Not flaked off. Just…fell off. Great looking car tho
    Then he had an ’80. Bright red. Leather. An even better looking car. Also the worst car anyone in our family ever owned. When he started to teach me to drive, that was the car. When it worked. Which was not often.

  • avatar
    Acc azda atch

    Geez…

    The world.. gets ever smaller.

    And ya thought GM and Ford were big…

  • avatar
    Tosh

    The last hope of the Western car companies is to buy or hire all the competent car stylists before the Chinese do, as nice styling is all that’s keeping the Chinese from eventually dominating the world’s markets.

  • avatar

    Besides the VWs mentioned above, Italdesign was also responsible for the Suzuki SX4, which ties in nicely with Volkswagen’s recent purchase of a stake in Suzuki.

  • avatar
    DearS

    I can’t think of one VW I find particularly attractive. I like the Phaeton though as an understated luxury cocoon, too bad it costs so much.

  • avatar
    vento97

    Ah, my old 1975 Mk1 Scirocco (mine was orange)…

    Man, I miss that car…

  • avatar
    SilverCoupe

    Not every one of my vehicles was a “Silver Coupe;” the first car I purchased with my own money was a green Scirocco identical to the one shown, though as it was a ’75, it did not have the wrap around front turn signals. Somehow, the design just didn’t seem to work for me in silver. Been a fan of Giugiaro [and VW/Audi products] ever since. Let’s hope that they can make magic together once again.


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