Japan is the land of crazes. There is a small, but steady imported car craze developing in the land of the supposedly closed car market. Imported car sales rose 2.6 percent year on year to 11,642 units in April, the sixth straight month of increase, says The Nikkei [sub], citing data by the Japan Automobile Importers Association.
What helped car imports was the fact that more imported models became eligible for the government tax break on environmentally friendly vehicles. The obscenely strong Yen (last year, it took 110 Yen to buy a Dollar, now it’s down to 93 Yen) also helps matters, as it makes imported cars more attractive.
As usual, American cars are missing out. Also as usual, Volkswagen tops the import sales ranking for the fourth straight month. April sales were up 32.2 percent to 2,805 units. Japan’s most favorite import is a VW Golf.