Honda Lags The Market: Up 12.5%

Paul Niedermeyer
by Paul Niedermeyer

Looks like Honda will be stuck near the bottom of the market in April, under performing with a 12.5% rise. Honda Division was up 11.7%; Acura up 21.6%. The problem is with the cars: Honda’s were down 1.4%, while trucks saved their bacon with a 41% increase. The Fit eked out a 14% increase, but the Civic slipped 5%. Accord was up 9%. Pilot (+42%), CR-V (+37), Odyssey (+14%) and even the Ridgeline (+46%) kept the Honda from the red.

Acura cars were also weak, but the MDX and RDX both showed over 50% increases. The new ZDX sold 234 units.

Paul Niedermeyer
Paul Niedermeyer

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  • John Horner John Horner on May 04, 2010

    Honda has really gone off the deep edge with its designs. Once upon a time, Hondas were crisp and clean with certain subtle signature features like a low hoodline for great visibility and a large greenhouse. Now, Hondas just look awkward.

    • See 1 previous
    • Pete Zaitcev Pete Zaitcev on May 04, 2010

      Pedestrian collision regulations in Europe killed the low hood.

  • Mjz Mjz on May 04, 2010

    Acura sold less than 400 RL's and ZDX's COMBINED.

  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
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