Honda Lags The Market: Up 12.5%
Published: May 3rd, 2010
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Looks like Honda will be stuck near the bottom of the market in April, under performing with a 12.5% rise. Honda Division was up 11.7%; Acura up 21.6%. The problem is with the cars: Honda’s were down 1.4%, while trucks saved their bacon with a 41% increase. The Fit eked out a 14% increase, but the Civic slipped 5%. Accord was up 9%. Pilot (+42%), CR-V (+37), Odyssey (+14%) and even the Ridgeline (+46%) kept the Honda from the red.
Acura cars were also weak, but the MDX and RDX both showed over 50% increases. The new ZDX sold 234 units.
More by Paul Niedermeyer
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Honda has really gone off the deep edge with its designs. Once upon a time, Hondas were crisp and clean with certain subtle signature features like a low hoodline for great visibility and a large greenhouse. Now, Hondas just look awkward.
Acura sold less than 400 RL's and ZDX's COMBINED.