Together with record breaking sales, April brings another surprise to Brazil. VW über alles! Bring out the warm beer and fried sausages, let’s party like it’s the 90s and 80s and 70s and 60s again! VeeDub on top! Not so fast. It depends how you look at it …
According to Brazil’s business magazine Exame, VW has not only defended itself successfully against an onslaught of new old products from GM, but they have snuck up on Fiat and then, OMG, they passed them.
In April VW amassed a 21.52 percent share of the Brazilian market, inching past Fiat (21.29 percent) by a short Brazilian hair. GM fell and had a participation of 17.9 percent, while Ford soldiered on at 10.7 percent. However, for the year, Fiat is still in front with 21.3 percent, VW breathes down their necks with 20.9 percent, GM is slipping with 19.4 percent and Ford shows slight improvement over last year with 11.1 percent of the Brazilian market.
And what a year 2010 shapes up to be. With 1,048,851 cars sold so far, it’s the first time Brazilians bought more than 1 million cars with just a third of the year gone by. But there are some black clouds over the market. Sales fell 22.4 percent in relation to March as incentives and incentive motivated pricing peter out. The market will feel the full brunt of the end of the incentive program in May.
Top ten cars sold in April in Brazil:
1 – VW Gol 22,176
2 – Fiat Palio 13,381
3 – Fiat Uno Mille 13,049
4 – VW Fox/Crossfox 12,603
5 – Chevy Celta 11,545
6 – Fiat Siena 10,817
7 – Fiat Strada 9,037
8 – Chevy Corsa Classic 8,794
9 – Ford Ka 7,636
10-Ford Fiesta 6,948
With the launch of all the new old cars mentioned in my previous article, the market is in flux. There’ll probably be some major shake up next month because of the new Uno.